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New Trend of Donating By Text: Good for Charities. Bad for Donors.


Augusta, Georgia - USA, In response to Typhoon Haiyan, charities will collect millions of dollars in donations via text message, and while that is good for them, it’s not good for donors who care if their donation actually helps the people impacted by the disaster.

Impulse philanthropy lets charities collect a lot of money in a very short period of time.

“Charities know that if we don’t donate now, then we probably won’t donate,” said Sharon Lipinski, founder of Change Gangs: Virtual Giving Circles, “They do whatever they have to do to get our attention and get us to donate as quickly and easily as possible.”

Lipinski, who recently published a post Donate By Text: Good for Charities. Bad for Donors, gives people who care about what happens to their donation after they make it 3 reasons why they shouldn’t donate via text.

“While it’s great that people care enough to give their money to a charity, we donate because we want to make a difference. Donating starts with our hearts, but good donations happen because of our heads.”

Change Gangs: Virtual Giving Circles
is dedicated to making sure your small donations have a big impact on the causes you care about and provides resources to help you quickly and confidently evaluate a charity before you donate.


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