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Black Diamond Equipment Leverages Demandware to Propel its Online Business to New Heights

Leading provider of outdoor performance products moves digital commerce operations into the cloud with Demandware


Burlington, Mass. – Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced that Black Diamond Equipment, Inc. (NASDAQ: BDE), a global leader in innovative active outdoor performance products for climbing, mountaineering, backpacking, skiing and other active outdoor recreation activities, has re-launched its ecommerce site,, on the Demandware Commerce platform. Over time, Black Diamond, Inc. plans to leverage Demandware’s cloud platform to quickly and cost-effectively roll out distinct sites for all of its global brands, including Black Diamond®, Gregory™, POC™ and PIEPS.

Since its founding in 1989, Black Diamond Equipment has been synonymous with performance, innovation, durability and safety that the climbing, mountaineering, skiing and backpacking communities rely on. Its products are available online in the US, as well as within specialty retailers in the US and 50 countries around the world.

Black Diamond Equipment serves an extensive worldwide family of loyal customers and followers who share a passion for climbing and skiing. The ability to capture and convey this spirit through the brand’s digital channels and provide customers with a compelling online experience was a critical requirement in the selection of a new commerce platform. Black Diamond Equipment switched from an on-premise solution to Demandware because of Demandware’s proven track record with other sporting goods brands, and the robust capabilities of its cloud platform. Demandware Commerce includes sophisticated merchandising functionality and a fully customizable, integrated development environment that provides complete control over the brand experience. In addition, its secure cloud infrastructure easily scales to support growth across multiple sites, channels and geographies.

“Demandware’s digital commerce platform gives us the ability to create highly-customized brand experiences that resonate with our strong community of outdoor enthusiasts,” said Walter Wilhelm, vice president of business process at Black Diamond, Inc. “We wanted a partner with a proven track record of delivering high levels of performance and innovation to customers. With Demandware, we have a solution that not only supports our brand and growth strategies today, but will continue to evolve and scale to meet our ongoing initiatives.”

The new Black Diamond Equipment site features a unique combination of shopping and experience. The Shop section includes the ability to shop by product and by activity with sophisticated search functions guiding users to the right items. The Black Diamond Experience section features inspirational stories, photos and videos from athletes, employees and partners from around the world, as well as event news, advocacy efforts, and product and technology highlights. Rich imagery and video is used extensively throughout the site and is a hallmark of the brand experience.

“Black Diamond Equipment is an innovative company with a passionate community of loyal customers who are very connected to the brand,” said Jeffrey Barnett, chief operating officer at Demandware. “The ability to extend the brand experience consistently and effectively across channels is critical to maintaining and increasing customer loyalty. With Demandware, Black Diamond Equipment has a strong digital foundation that will enable it to continually evolve to meet consumer expectations, get to market quickly and support its expansion strategy.”

Black Diamond Equipment worked with Demandware LINK Solution Partner, LiveAreaLabs, for site development and system integration.

About Black Diamond, Inc.
Black Diamond, Inc. is a global leader in the design, manufacturing and marketing of innovative active outdoor performance products for climbing, mountaineering, backpacking, skiing, cycling and other outdoor recreation activities for a wide range of year-round use. The Company’s principal brands, Black Diamond®, Gregory™, POC™ and PIEPS™, are iconic in the active outdoor industry and linked intrinsically with the modern history of these sports. Black Diamond is synonymous with performance, innovation, durability and safety that the outdoor and action sport communities rely on and embrace in their active lifestyle. Headquartered in Salt Lake City at the base of the Wasatch Mountains, the Company’s products are created and tested on some of the best alpine peaks, slopes, crags, roads and trails in the world. These close connections to the Black Diamond lifestyle enhance the authenticity of the Company’s brands, inspire product innovation and strengthen customer loyalty. The Company’s products are sold by leading specialty retailers in the U.S. and 50 countries around the world. For additional information, please visit the Company’s websites at,,, or

About Demandware
Demandware, a leader in digital commerce, enables the world’s premier retailers to move faster and grow faster in the changing face of retail. Demandware’s enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. For more information, visit, call +1-888-553-9216 or email


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