WPP reveals its creme de la creme

Global competition celebrates creative excellence across the Group’s companies

WPP, the world leader in marketing communications, has unveiled the winners of the 2013 WPPED Cream Awards.

The annual awards, now in their seventh year, recognise creative achievement in all marketing disciplines and are open to every agency within WPP across 110 countries.

All the winning entries can be found on the WPPED Cream website.

The top prize in each category is the Crème de la Crème award (winners below).

Advertising: Ogilvy Paris – IBM, Outdoor As Utility
Design & Branding: Landor France – Citroën, DS Retail Concept
Direct: Ogilvy São Paulo – Sport Club Recife, Immortal Fans
Digital: AKQA London – Nike+, Nike+ Kinect Training
Media: Mindshare London – Kimberly Clark – Kleenex, Kleenex Catches Colds
Public Relations: Burson-Marsteller Latin America – Ford Motor Company, An International Star, The Ford EcoSport, Says “Oi” To The World
Consumer Insight: TNS London – Shell, Focus On The Forecourt
Integrated: Ogilvy São Paulo – Unilever – Dove, Real Beauty Sketches

John O’Keeffe, Worldwide Creative Director of WPP, said: “The ongoing economic woes of many markets are hardly conducive to bravery in advertising, yet still we continue to bring world-class ideas to our clients’ tables. And, time and again, the equally brave marketers who buy them are rewarded as they deliver where it really counts. It is more than mere coincidence that our agencies have made WPP not only the most creative but, according to The Effie Index 2012 and 2013, also the most effective holding company in the world. All of which I suppose goes to prove that old saying, ‘fortune favours the brave’.”

Sir Martin Sorrell, CEO of WPP, said: “The WPPED Cream winners are a remarkable testimony to the talent in our companies. The sheer quantity of brilliant work, in all categories and from all regions, is astonishing. It’s what our clients came to us for; it’s why WPP exists; and it makes me extremely proud.”


About WPP
WPP is the world leader in marketing communications. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising and media investment management; data investment management; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and specialist communications. The company employs approximately 170,000 people (including associates) in more than 3,000 offices across 110 countries.

WPP was named Holding Company of the Year at the 2013 Cannes Lions International Festival of Creativity for the third year running. WPP was also named, for the second consecutive year, the World’s Most Effective Holding Company in the 2013 Effie Effectiveness Index, which recognises the effectiveness of marketing communications.