Search For America’s New Playboy Bunnies Begins August 11

LAS VEGAS, August 8, 2006--Playboy Enterprises, Inc., and the Palms Casino Resort today announced a “Bunny Search,” the kick-off event leading up to the grand opening of the Playboy Experience at the Palms Fantasy Tower in October. The new Playboy Bunnies will work as hostesses and cocktail waitresses in the Playboy Club and dealer/croupiers at the Playboy-branded casino.

The Playboy Experience at the Palms Fantasy Tower includes the first Playboy Club to open in 25 years--with a casino and lounge, the nightclub “Moon,” a Playboy retail store, and one of the most luxurious suites ever built in Vegas, the two-story Hugh Hefner Sky Villa.

To celebrate the return of the Playboy Club, Playboy, PlayboyBunnySearch.com and DitchFridays will host the 2006 “Bunny Search,” designed to identify and hire new Playboy Bunnies. The kick-off event for this national search will take place August 11 from 3:00 to 7:00 p.m. PST at the new $40 million Pool & Bungalows at the Palms. Potential Bunnies will be able to sign-up both in person and online for the opportunity to be selected as one of the new Playboy Club Bunnies. Music will be provided by the Abe Froman Showmen.

“We’re looking for this generation’s Playboy Bunnies to bring an entire new era of elegance and fun to The Playboy Experience,” comments Christie Hefner, Chairman and CEO of Playboy Enterprises, Inc. “Working with the team at the Palms Casino Resort, we?re certain to find the best Playboy Bunnies in the world.”

Along with worldwide media coverage, the “Bunny Search” will be covered live by Playboy Radio on SIRIUS channel #198 and a recap of the day’s activities will air during the Playboy Morning Show on Monday, August 14. AOL Vegas will also be covering the “Bunny Search” with live blog and photo coverage and a post-event feature.

Future Playboy Bunny searches will take place in additional U.S. cities including San Diego, San Francisco and Los Angeles.

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For information regarding Playboy and the Playboy Experience at the Palms Fantasy Tower, contact at Playboy: JayJay Nesheim, 212-261-5000, jayjayn@playboy.com or Linda Marsicano, 312-373-2447, lmarsicano@playboy.com.

For information regarding the “Bunny Search”, contact The Rose Group: Jeff Rose, Elana Weiss, Whitney Ashley, 310-280-3710, jeff@therosegrp.com, elana@therosegrp.com, whitney@therosegrp.com

For information regarding the Palms Casino Resort, contact Larry Fink (702) 942-6843, larry.fink@nbcuni.com.

About Playboy Enterprises
Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming globally via DVD and a network of web sites including Playboy.com, a leading men’s lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services.

About the Palms Casino Resort
The Palms Casino Resort, heralded as one of Las Vegas’ hippest resorts, is an all-encompassing, one-stop resort destination that offers an affordable resort atmosphere. Owned by the Maloof family, the 658-room property boasts a diverse mix of bars and restaurants and a 95,000-square-foot casino. Amenities include the Palms Spa and AMP salon, Brenden Theatres, a 14-theatre Cineplex, Rain Night Club, ghostbar, Hart and Huntington Tattoo Company and over 60,000 square-feet of meeting space. The Palms is home to the Real World: Las Vegas and Bravo’s Celebrity Poker Showdown, as well as E!’s Party at the Palms, hosted by Jenny McCarthy, and A&E’s Inked. The resort features the hottest specialty suites including the Playpens with a dancer pole, the Real World Suite, as seen on MTV, and NBA suites with extra-large furniture, most notably, the Hardwood Suite, the only hotel room in the world with its own basketball court. E!, VH1, MTV and CSI feature the Palms on a regular basis and the Victoria’s Secret Angels made the Palms a featured destination on their “Angels Across America” tour. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For room reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.

Contact Information

Jay Jay Nesheim

Media Contact

Playboy Enterprises, Inc.

Contact via E-mail