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Bangkok Hosts S.E Asia Premiere Of Rolls-Royce Alpine Trial Centenary Collection


• Bangkok hosts the South East Asian premiere of Rolls-Royce Motor Cars Alpine Trial Centenary Collection car
• Limited edition collection comprises only 35 unique, highly bespoke models worldwide

Rolls-Royce Motor Cars today held the South East Asian premiere of the limited edition Alpine Trial Centenary Collection Ghost. As one of an exclusive collection of only 35 uniquely crafted and highly bespoke models, today’s preview showcases the world of personalised design possibilities available with the Rolls-Royce Bespoke program.

Rolls-Royce Motor Cars General Manager for Emerging Markets-Asia, Herfried Hasenoehrl, and Chatvithai Tantraporn, General Manager for Rolls-Royce Motor Cars Bangkok, unveiled the stylish model in Siam Paragon Mall where the Rolls-Royce Motor Car’s Bangkok Boutique showroom is situated.

The Alpine Trial Centenary Collection was inspired by a remarkable journey. A century ago, four Rolls-Royce Silver Ghosts embarked on the Austrian Alpine Trials, the most arduous test of automotive endurance of the time.

“The 1913 Alpine Trial was an extraordinary moment in the rich history of Rolls-Royce cars. We’re delighted to hold the South East Asian debut of its inspired collection car here in Thailand, where our customers appreciate the excellence of engineering combined with the bespoke, luxurious craftsmanship that comes with a Rolls-Royce motor car,” said Mr. Hasenoehrl.

Mr. Tantraporn said, “The Bespoke Alpine Trial Centenary Collection is a fitting tribute the enduring quality of a Rolls-Royce motor car. We’re very pleased to have it on display here in Bangkok today. Increasingly, we see more interest from Thai customers in Rolls-Royce Bespoke cars.”

In performing without fault for over 1,820 grueling miles (2,929kms) of near impassable mountain terrain, the Rolls-Royce Works Team, and privateer entrant James Radley, helped cement the marque’s reputation for peerless reliability and mechanical excellence, a reputation the company proudly retains today. The Silver Ghosts’ performance established Rolls-Royce as creator of the ‘Best Car in the World’.

The Bespoke department at the Home of Rolls-Royce in Goodwood, England celebrates these endeavours with the launch of the Alpine Trial Centenary Collection.

Rolls-Royce Alpine Trial Centenary Collection

The first time a Bespoke model has taken inspiration from a heritage Rolls-Royce, this limited edition of Rolls-Royce Ghost features exquisitely crafted design cues that pay tribute to the 1913 Alpine Trials cars. The exterior paint hue, for example takes close inspiration from Radley’s Silver Ghost, a car that participated in this year’s reenactment in Austria of the 1913 Alpine Trial, as part of the Rolls-Royce Motor Cars Works Team.

The Radley car’s distinct black grille and wheels are also replicated across the collection – the first time a painted grille has adorned a contemporary Rolls-Royce motor car.

The cabin plays host to Bespoke details that elegantly tell the story of the Alpine Trial. The clock displays the stages of the rally and timings, whilst inlays to rear picnic tables and the front fascia express the topography and distances of the Alpine route. Each element is meticulously hand-crafted and researched to ensure accuracy, epitomising hallmark Rolls-Royce attention to detail.

A hand-painted coachline referencing the four Rolls-Royces that took part in the rally and headlining, colour-matched to the hood of Radley’s car, completes a beautiful homage.

In June of 2013, the Alpine Trial Centenary Collection Car joined the original James Radley Silver Ghost and 46 other enthusiastic competitors in the Centenary re-enactment of the original 1913 Alpine Trials Rally. Through 17 days and more than 1,800 miles (2,896 km), 47 magnificent Silver Ghosts wafted their way through the Alps, accompanied by the Rolls-Royce Motor Cars ‘Works Team’: an event which will live in the memories of those that saw the marvel at first hand for many years to come.

History was brought to life by the intrepid owners as they piloted their machines with consummate skill up challenging Alpine passes and across the borders of five countries, before emerging in Vienna just as the original competitors did exactly 100 years before. The 2013 Centenary Alpine Trial was also graced with British Royalty, Lords and Ladies, Ambassadors and participants from 12 countries as far flung as Australia and the United States.

The adventure was fully documented throughout, with over 1,000 spectacular photographs, a daily blog and innovative use of the History Pin website.


Rolls-Royce Bespoke is the pinnacle of automotive tailoring. Customers have a selection of 44,000 external paint hues, limitless wood veneer options, leather styles and colours, to ensure the scope for personalisation is seemingly endless.

Nearly every Rolls-Royce Phantom and almost three in four Rolls-Royce Ghosts sold around the world are commissioned with Bespoke personalisation. Customer demand for Bespoke has helped drive the marque towards three consecutive record sales years. This has resulted in an expanded Bespoke department that continues to grow.


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