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TWI Attends World Economic Forum Event in China

CEO Patrick Malcor participated in panel discussion on "Local Multinationals"


Zug, Switzerland – TWI was pleased to attend the Annual Meeting of the New Champions, hosted by the World Economic Forum. Held from 11-13 September in Dalian, China, this event provided an opportunity for global leaders, chief executive officers, and key decision-makers from multiple industries to share strategies and solutions on global issues and risks. The event brought together more than 1,500 participants from over 90 countries.

As a highlight this year, TWI’s CEO participated as a panelist in a discussion titled “The Local Multinational.” This public session explored the issues related to how multinational organizations balance global ambitions with local responsibility.  Key points of the discussion were:

  • Multinationals, like all companies, should focus on creating value for customers. Shareholder benefit will follow.
  • Multinationals must be sensitive to local interests, tastes and concerns, while remaining true to core corporate culture and values.
  • Organizational culture is critical to fostering entrepreneurship and innovation.

“Organizational culture is critical to fostering innovation and entrepreneurship,” stressed TWI CEO Patrick Malcor. While each organization needs its own culture, there are three fundamental elements, according to Malcor. First, culture must actually be meaningful to people’s lives. Second, culture must be arrived at and propagated through inclusive dialog, not simply dictated from above. And third, “culture must manifest itself in behavior and actions that actually advance the culture’s values.”
Other panelists included:
Paul A. Laudicina, Partner and Chairman Emeritus, A.T. Kearney, USA
Lord Nat Wei, Member of the House of Lords, United Kingdom
Andrea Illy, Chairman and CEO, illycaffè, Italy
Yoshiteru Uramoto, Regional Director, Asia-Pacific, International Labor Organization (ILO), Bangkok

For more information on this event, including video of the discussion, please click here.
About TWI
Theodor Wille Intertrade (TWI) creates integrated supply chain solutions around the world for Defense, Government, and Energy sector customers. TWI assembles the resources, capabilities, and technologies of our team and others to integrate and accelerate international supply chains – especially those that are “expeditionary” in nature. Our heritage and an ethos of professionalism and innovation go back to our founding in 1844 and our roots in international trading. Today, as an American-owned firm headquartered in Zug, Switzerland, we are adding to that legacy from our offices in 8 countries throughout Europe, the Middle East, Africa, and Central Asia. To learn more about how TWI’s mission-oriented logisticians and procurement professionals help clients seize efficiencies in their supply networks, contact Benjamin Castor, Market Research Analyst & Coordinator, at


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