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American Women Create Personal Perfumes with Computers


PETERBOROUGH, England, March 15, 2005 -- No longer is the personal perfume the preserve of the very rich and famous, or J.Lo or Britney: every american woman can have hers, too. Since ’fragrance for you’ started trading in 2000, it has delivered personal fragrances all over the world, including every state in the USA.

Thanks to its computer program visitors to the website can enter their personality and lifestyle details into the on-line form. The computer then produces a description of the fragrance custom-designed for the customer.

The site has proved a big hit with American women of all age groups either designing fragrances for themselves or as gifts for their partners and friends. About 80% of U.S. visitors are women with men buying a high proportion of their designs as gifts.

Each bottle of fragrance is labelled with the wearer’s name and is delivered with a handmade, fully-lined Thai silk bag in a range of shimmering colors and a neck strap to carry glasses, cell phone, or iPod.

Seven out of ten customers are from the U.S., and clearly they value the service as 25% re-order. There is a range of sizes from $17.00 for the 0.17 fl oz travel size to $80.00 for the 4.25 fl oz. All are in eau de parfum concentration with spray atomisers and come in classic Italian frosted glass bottles.

Delivery to the U.S. from the U.K. takes on average seven days using Royal Mail and USPS. CEO of fragrance for you Fred Parker said, “We value our U.S. customers very highly and will always despatch within two working days of receipt of the order, whether placed by Internet, mail or phone. We win lots of praise for our prompt and thoughtful customer service.”

Fred Parker said of the success of the service, “There are no hidden charges, we pay all shipping costs and if the advertised price on our web site is $30.00, then that is the price that appears on the customer’s credit card statement no matter what the rate of exchange does. We make an enormous effort to ensure our site is secure, and we score 100% for Site Security on the Safe Shopping Network web site - and we are proud of that.”

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