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WPP supports D&ADs New Blood Academy


For fledgling creatives, breaking into the industry can be tough. Most are faced with student debts, high rent and unpaid internships all before they even land that first job.

To help combat these challenges, weve announced a new partnership with WPP, to channel young creative talent into the world of work. WPP is making a significant contribution to the D&AD Foundation to help open up industry opportunities for those starting their career part of D&ADs commitment to nurturing the next generation of creatives.

Sir Martin Sorrell, CEO of WPP, said, Our industry relies on a constant infusion of creative people of all disciplines. Without them we simply dont have a business. D&AD does extremely important work in finding and nurturing young talent, and were very pleased to be able to support that.

By joining forces with WPP, D&AD is, for the first time, able to ensure that emerging talent is not only recognised but given a tangible reward for great work. A foot in the door to the industry in the form of a three-month placement within WPPs extensive network of advertising and design agencies will be secured by the highest-performing academy graduates.

Talent is the lifeblood of our industry. It makes good business sense for agencies, networks and groups to invest in our future creative leaders. We hope that WPPs backing will encourage others in the industry to follow their lead and help drive change in creative departments across the country. Tim Lindsay, CEO, D&AD

WPP will offer a substantial number of three-month paid apprenticeships, at agencies such as Ogilvy, JWT, CHI & Partners, Y&R, Grey, AKQA, The Partners, Landor, The Brand Union, Coley Porter Bell, Fitch and Digit. They will also provide a student brief for this years New Blood Awards.

In addition, WPP will back the New Blood Academy a unique and intense two-week programme (taking place in July 2014) that bridges the gap between industry and education. WPPs involvement will enable D&AD to curate a line-up of inspiring and challenging talks, discussions, hacks and workshops, designed to prepare a relevant, informed and skilled creative workforce.

WPPs support is a tangible offering that puts industry at the heart of positive change. By joining forces with D&AD, WPP widens and deepens the reach of our initiatives, increasing participation in our talent programmes and opening up access for young creatives.

Ive long admired the work D&AD does with young creatives, so Im delighted with this new partnership. At WPP we set great store by our creative product in all its many varieties and, from students to ECDs, the D&AD standard is the one to which we all aspire. John OKeeffe, Worldwide Creative Director of WPP.


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