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Julie Bauer Appointed President of Panasonic Consumer Electronics Company


SECAUCUS, NJ – Panasonic Corporation of North America today announced the appointment of Julie Bauer as President of its consumer sales division, Panasonic Consumer Electronics Company.

"Julie Bauer comes to Panasonic as a marketing and technology leader with particular expertise in direct marketing, retail and online commerce,” said Panasonic Corporation of North America Chairman & CEO Joseph M. Taylor. “She has the ability to manage Panasonic’s broad array of consumer products through our distribution channels and I’m confident that she will ensure we achieve our strategic objectives.”

"Panasonic has been an innovator in the consumer electronics sector for years and we have the strong brand, unique products and great people to further extend the company’s success,” said Ms. Bauer. “I have no doubt that we can take Panasonic Consumer Electronics Company to the next level. To do that, it’s my mission to reach, learn from and engage with consumers wherever they are.”

Ms. Bauer, a Wisconsin native, has held senior level positions in direct marketing, online strategy, e-commerce and multichannel transformation with Guthy-Renker, Mattel, Inc. and Best Buy Co., Inc. She earned a B.S. in Business and Marketing from the University of Wisconsin and an MBA in Marketing and Business from the University of Saint Thomas in St. Paul, MN.

About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2013 Annual “Best Global Green Brands” report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report. ( As part of continuing sustainability efforts, Panasonic Corporation of North America is in the process of relocating to a new facility built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at

Panasonic Consumer Electronics Company had been known as Panasonic Consumer Marketing Company of North America from January 1, 2012, reflecting global organizational changes. The company will officially revert to the Panasonic Consumer Electronics Company name on August 1.


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