Exhibit Surveys’ Jeff Stanley to Present at E2MA Events

RED BANK, NJ –  July 16, 2013 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Jeff Stanley, executive director, strategic research development, will be presenting at two upcoming E2MA events.
 
Who:  Jeff Stanley, executive director, strategic research development, Exhibit Surveys, Inc.
What:  Keynote presentation for EXPLORE! Optimizing Customer Attainment from Event Engagement, a symposium produced and organized by the CMO Council and E2MA.
When:  July 29, 2013
Where:  Hyatt McCormick Place, Chicago, Illinois
Description:  Trends in Event Engagement
Exhibitors are evolving in how they use exhibitions strategically. Both the uncertain economy and shrinking budgets have been forcing them to re-think their event strategies. In addition, other long-term factors are in play including competition for marketing budgets and from new marketing channels. This presentation will be based on experience measuring and consulting with multi-national companies that exhibit in major exhibitions.
For More Information:  http://www.e2ma.org/events/event_details.asp?id=316300
 
Who:  Jeff Stanley, executive director, strategic research development, Exhibit Surveys, Inc.; John Mikstay, CEM manager, event audits, BPA Worldwide; John Nawn, founder, The Perfect Meeting.  Moderated by John Hasbrouck, NewLeads
What:  Panel discussion for EXPLORE! Optimizing Customer Attainment from Event Engagement, a symposium produced and organized by the CMO Council and E2MA.
When:  July 29, 2013
Where:  Hyatt McCormick Place, Chicago, Illinois
Description:  Buying Behavior/Metrics
In the 2013 Customer Attainment from Event Engagement Study, marketers identified their top two challenges: (1) making a strong business case for show participation (45%) and (2) managing the escalating costs and budget/resource requirements of trade shows (39%).  To address these issues, marketers need new technologies like analytics tools that track booth visits, length of stay, and engagement levels, that will help track, identify and monitor customer and prospect engagement.   This panel discussion will explore aspects of attendee buying behavior and the spectrum of tools and technologies available for attending tracking and analysis.
For More Information:  http://www.e2ma.org/?page=EXPLOREProgramDetail&hhSearchTerms=jeff+and+stanley

 
Who: Jeff Stanley, executive director, strategic research development, Exhibit Surveys, Inc., with Candance Johnson, CTSM, senior account executive, ExhibitForce.com
What:  E2MA’s Red Diamond Congress, the annual conference of the E2MA.
When:  July 31, 2013
Where:  McCormick Place, Chicago, Illinois
Description:  Measurement: How to Start
Event marketers are mandated to measure, sometimes without direction, tools or budgets. This workshop will help attendees create a strategic event measurement plan and identify tools to set goals, track performance, use resources and budgets effectively and help prove Return On Investment (ROI) and Return On Objectives (ROO).
For More Information:  http://www.e2ma.org/?page=RedDiamondCongress

 
About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry.  The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.  Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170. To download  free white papers, “Beyond ROI and ROO:  Using Measurement to Enhance Decisions and Improve Exhibit Results,” or “Keys to Developing and Attendee Growth Strategy” go to www.exhibitsurveys.com/whitepapers.
                                                          

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Contact Information

Marilyn R. Kroner

Principal

Kroner Communications

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