JVC To Send Adixxion Action Cams on 10,000-Mile Auto Rally From the UK to Mongolia

WAYNE, NJ – Hundreds of adventurers this weekend will set off on a 10,000 mile motorized trek from the United Kingdom to Mongolia in the Mongol Rally 2013, and JVC ADIXXION action cameras will be along to capture the thrills, spills, fun and frustrations.

The Mongol Rally is an automotive adventure across Europe and Central Asia that has hundreds of thrill-seeking participants pushing their lust for adventure to the limits in a trek that has few rules, and some that are specifically designed to ensure a true adventure. Organized by UK-based The Adventurists, the rally imposes an engine size cap of 1.2 liters for cars – no monster SUVs need apply. Ralliers can take any path they like from the launch at Bodiam Castle in southern England to Ulaanbaatar, Mongolia.

JVC has provided the organizers with ADIXXION cameras to be used by rally teams as they make their way through villages, over mountains, and across deserts until the final leg through the Mongolian steppe. Along the way, teams will upload video updates of their adventure shot using the JVC cameras, and the videos will be shared on the JVC ADIXXION Facebook page and Twitter feed.

The new JVC GC-XA2 ADIXXION is ideal for capturing an adventure like the Mongol Rally. Truly pocket-sized and weighing barely a quarter pound, ADIXXION is waterproof to a depth of five meters (16.4 feet), shockproof to withstand a fall from two meters (6.5 feet), dustproof and freeze-proof, all without the need for a separate housing. Built-in Wi-Fi and a new JVC app that stores YouTube and USTREAM account settings make it quick and easy to upload or stream video. For further versatility and control, the app allows a wireless connection to a smartphone and control of up to four ADIXXION cameras for remote monitoring and start/stop. And for the best possible video quality, the GC-XA2 offers Full HD 1920×1080/60p recording.

Beyond the adventure, Mongol Rally participants are required to raise a minimum amount for charity, and at the event’s conclusion the cars are sold and the funds donated to a Mongolian charity that this year will use the funds to support education in Mongolia.

About JVC Americas Corp.

Headquartered in Wayne, New Jersey, JVC Americas Corp. is a wholly owned subsidiary of JVC Kenwood Corporation. JVC Americas distributes a complete line of video and audio equipment for the consumer and professional markets. For further product information, visit JVC’s website: http://www.jvc.com/