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Exhibit Surveys’ Executives on EXHIBITOR FastTrak Boston Faculty


RED BANK, NJ –  July 1, 2013 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Jonathan “Skip” Cox, CEO and president; and Joe Federbush, vice president, sales and marketing, will present educational sessions at EXHIBITOR FastTrak Boston.
Who:  Skip Cox, CEO and president, with Dax Callner, co-founder, Crux

What:  Advanced Learning Session: “Steps for Developing an Event Strategy that Matches Your Company’s Business Priorities

When:  Tuesday, July 16, 2013, 10:45 am - 12:15 pm

Description: This session is intended for senior-level event marketers tasked with
making strategic event-mix and investment decisions. We will include real-world case studies and will be highly interactive, so come prepared with your specific event strategy questions and challenges to discuss. Learn how to:

  • Connect event strategy and investment decisions with your company’s priorities
  • Develop a strategy for the right selection of trade shows and proprietary events
  • Make informed, defensible event strategy decisions

Who:  Joe Federbush, vice president, sales and marketing, Exhibit Surveys Inc.

What:  “You Know What to Measure - But How Do You Actually Measure It?”

When:  Wednesday, July 17, 2013, 9:00 am - 10:30 am

Description: Regardless of booth size and investment level, measurement has become an integral part of many companies’ event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:

  • Develop measurable objectives
  • Determine the best research methodology
  • Keep timeliness and simplicity of measurement in mind
  • Understand sample size and response rates
  • Develop objective-based survey questions
  • Utilize RFID, video, free tools, calculators and social media
  • Analyze and present results
  • Make sound decisions based on research

For More Information:
About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry.  The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.  Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit or call 1.732.741.3170. To download a free white paper, “Beyond ROI and ROO:  Using Measurement to Enhance Decisions and Improve Exhibit Results,” go to

Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.  All company and/or product names may be trade names, trademarks and/or registered trademarks


 Skip Cox
 Joe Federbush
 trade show measurement
 exhibition roi
 EXHIBITOR FastTrak Boston

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