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World Class Athletes Jump on Board the Polaroid Action Team


Polaroid Action Sponsors Keenan and Noah Flegel to Promote New Line of Mountable Sports Action Cameras

Ridgefield Park, N.J. - Polaroid, the 75-year-old brand synonymous with instant imaging, sharing and fun, is building a stable of world class athletes to promote their new line of mountable hi-definition sports action cameras. The first athletes to join the newly-formed Polaroid Action team are wakeboarding and wakesurfing phenoms Noah and Keenan Flegel.

“We created the Polaroid Action team to support up and coming athletes like the Flegel brothers, and to demonstrate how our line of affordable hi-definition sports video cameras make the already exciting world of action sports even more vivid, exhilarating and fun. Polaroid is known all over the world for fun, easy to use products that let you share memorable, exciting experiences in an instant -- and our action cameras definitely deliver in that regard,” said Scott Hardy, President and CEO of Polaroid. “We are excited to bring Keenan and Noah Flegel on board as our first-ever Polaroid-sponsored athletes and are looking forward to celebrating their many accomplishments this season.”

Sports Illustrated Kids 2011 SportsKid of the Year

The younger Flegel brother, 15 year-old wakeboarder Noah, began his 2013 season by winning every event thus far in the Junior Pro Men’s division at the 2013 Wakegames. In 2012, he stormed onto the pro wakeboarding scene by taking 1st place in the Junior Pro Men’s division at the World Wakeboard Association (WWA) Nationals and Worlds. One of Noah’s most rewarding and exciting achievements to date, however, is having been named the Sports Illustrated Kids: 2011 SportsKid of the Year. Noah was selected for this prestigious honor over thousands of other entrants in recognition of his athletic achievements and service to his community. Noah is also a passionate surfer and avid traveler, competing in surfing competitions around the world.

World Wakesurf Champion

Professional wakesurfer, Keenan Flegel, while only 17, is a veteran of the action sports world. He attended his first wakesurf event in 2007, winning the junior division title at the World Wakesurf Championships at the age of 11. A year later, Keenan advanced to the pro division at the World Wakesurf Championships and took home fifth place. Not satisfied to rest on his laurels, Keenan continued to train hard, returning to the World Wakesurf Championship to take first in the pro division in 2010. Like his younger brother, Keenan is also a passionate surfer. He has competed at the National Scholastic Surfing Association (NSSA) and the Eastern Surfing Association (ESA) Championships and has placed competitively in the juniors division for both events. An avid traveler and budding philanthropist, Keenan has traveled to Costa Rica and El Salvador, spending time at local orphanages, donating money and organizing fundraisers for their school.

“We are very excited to be part of the Polaroid Action team,” commented Keenan Flegel. “Polaroid approached my brother and me and asked us to test the Polaroid action cameras -- we couldn’t believe how awesome they worked. We were able to get such great action shots with them. When they mentioned they were starting up the Polaroid Action team, we immediately jumped on board.”

Polaroid Action Official Action Camera of King of Wake

Sponsored through C&A Licensing, an authorized Polaroid licensee, the Flegel brothers will represent both the Polaroid instant digital line of cameras as well as the mountable action sports cameras during their 2013 season. The Polaroid Action team is also the official action camera sponsor of the 2013 King of Wake series, the world’s most prestigious pro wakeboarding series. With eight stops throughout the United States this summer, the Polaroid Action team will be on hand giving out free tickets, and spectators can meet the Flegel brothers and qualify for autographed shirts, pictures and even cameras.

For more information on Polaroid and their line of mountable hi-definition sports video cameras and instant digital cameras, please visit and for more information on Keenan and Noah Flegel please visit

The Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit or

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC used under license.

About C&A Licensing, LLC.

C&A Licensing, LLC is a leading manufacturer and reseller of digital cameras, camcorders, and related accessories in the consumer electronics marketplace. Headquartered in Ridgefield Park, N.J., C&A is the authorized Polaroid licensee for camera accessories, mountable sports video cameras, DIY home IP security cameras and the instant digital camera line. C&A recently acquired Ritz Camera and Image LLC, and now operates thirteen photography retail destinations across the country, the online photo specialty site, and the, and websites. With over two decades in business, the depth and breadth of their inventory is constantly expanding as is their presence and reputation in the consumer electronic marketplace. For more information, please visit


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