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Zain Group Selects GENBAND’s SMART EDGE Solution for Rapid Introduction of Multimedia Services to Consumers and Enterprises


Kuwait - - Zain Group, a pioneer in mobile telecommunications across 8 markets in the Middle East and North Africa, today announced its selection of GENBAND, a leading developer of multimedia and cloud communications solutions, to support the launch of its IP eXchange (IPX) interconnect and wholesale voice operation. The solutions will enhance Zain’s mobile operations to offer enhanced new multimedia services to its customers.

Zain will benefit from GENBAND’s SMART EDGE™ solutions, consisting of the QUANTiX™ Q20 Session Border Controller (SBC) and Real-Time Session Manager (RSM), which will be supported by GENBAND’s professional services team, to enhance new multimedia services across its existing voice and data infrastructure.

Henri Kassab, Director Roaming and Wholesale, Zain Group said: “GENBAND is helping Zain Group to set the foundation to be a major IPX hub operator in line with our strategy to enrich voice and data offerings to our customers.”

Kassab continued: “Primed with already significant organic traffic from existing customers and powered by GENBAND’s market-leading session management capabilities, our wholesale voice network will take advantage of our wireless technology leadership and coverage in our countries of operation. GENBAND understands our business challenges and supplied a technical solution that meets our needs for fast deployment, cost effectiveness and strong service level agreements.”

The Smart EDGE solution is a key element in Zain Group’s rollout of carrier-grade, wholesale voice infrastructure across the Middle East. The industry’s most widely deployed interconnect SBC for wholesale and IPX, the QUANTiX Q20 will be installed in multiple locations, providing Zain a simple-to-configure solution that is cost efficient to own and operate. Running on the geo-redundant the QUANTiX Q20s, GENView RSM software will ease day-to-day administration while routing voice sessions to maximize revenue streams.

Charlie Vogt, President and CEO of GENBAND said: “Zain Group’s selection of GENBAND as a partner in building and managing its state-of-the-art, IPX-ready wholesale voice infrastructure is a major milestone for our company and we couldn’t be more pleased to support their rapid expansion efforts in the Middle East.”

Commenting on achieving this strategic milestone, GENBAND’s VP for the Middle East and North Africa region, Haitham Shubair said: “The Middle East IPX and wholesale market is one of the most vibrant regions in the world. Zain is always at the forefront of innovation and cutting-edge technology. With GENBAND’s compelling future-proof offer, Zain end-customers will enjoy enhanced SIP based IP interconnect voice and multimedia services through the Zain Wholesale network with high quality of service and high reliability. ”


About Zain Group:
Zain is a leading telecommunications operator across the Middle East and North Africa providing mobile voice and data services to over 44.1 million active customers as of 31 March, 2013. With a commercial presence in 8 countries, Zain operates in the following countries: Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and South Sudan. In Lebanon, the company manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in Wana Telecom, now branded ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).

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GENBAND is a global leader in smart networking solutions from the Core to the Edge to the Experience for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient. GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at www.

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