LVS Launches ’ABP in a BOX’, its Sportsbook Offer for startups

May 22, 2013 (London, UK)  – LVS Ltd, a UK based specialist in sports betting and gaming software solutions, during a Press Conference held in its London premises, released “ABP in a BOX”, a new Sportsbook offer targeting those wanting to start a sports betting operation.

“Industry leaders have adopted ABP because it’s a modern, robust, highly automated, multi-channel Sportsbook.” said Pascal Blyau, MD. “During the past year, we have received numerous requests from small and medium-sized companies for our technology and they wanted a turnkey solution with minimal upfront investment.”

ABP in a BOX was designed with this in mind and it the easiest way to start with sports betting. “This all-in-one Sportsbook solution comes complete with all the hardware and middleware (incl. Oracle) needed and pre-loaded with the ABP software suite: ABP Sporstbook backend, Apollo frontend web framework and retail frontend solution TMS.  This is a mobile system that can be installed anywhere delivered in a case with handle and wheels.” said Simon Ordish, CEO.

Andy Chalker, ABP Product Owner explained: “We actually pre-configure some of the more complex features to ensure that it is extremely easy to manage with minimal care thanks to data feeds and built-in automated controls. Crucially though, the operator is still very much in charge of their Sportsbook. This is a technically managed service where the operator is still a true bookmaker in charge of their own destiny.”

Pascal Blyau concluded on the business model: “ABP in a BOX is the entry point for the LVS’s new Pay-as-you-Grow rental scheme. With this new policy LVS is proud to offer a far superior and more scalable product than traditionally available at this price in the market.”

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Jodie Thind

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