State Fair® Brand Gives Consumers Nationwide a Golden Opportunity to Win Big with Its “Find The Golden Stick” Promotion

The Number One Branded Corn Dog Business Hosts a Treasure Hunt for a Chance to Win Cash and $100,000 in Prizes

CHICAGO, Ill – State Fair® Brand, the number one branded corn dog business*, announced today its first ever “Find the Golden Stick” promotion, a nationwide contest and treasure hunt where consumers have a chance to share in a $100,000 prize pool. Providing two opportunities to play for a chance to win within specially marked packages of State Fair Classic Corn Dogs, thousands of prizes are up for grabs, ranging from $2,500 cash awards to gift cards worth up to $100 each.

Beginning today, consumers should keep their eyes peeled for the lucky gold-colored corn dog stick game pieces, hidden in five specially marked packages of State Fair Corn Dogs. Confirmed winners who uncover the “Golden Sticks” will each be awarded $2,500 in cash. Additionally, all specially marked packages include an in-pack game code. The code can be entered at www.corndogs.com/goldenstick – where consumers will then have the chance to instantly win prizes, including gift cards for grocery retailers, movie tickets and gas.

“Golden Stick” game pieces and in-pack game codes can be found within specially marked packages of the following State Fair Corn Dog varieties:

- 6-Count Classic Corn Dogs – The original State Fair Corn Dog, this sweet, delicious honey batter-wrapped hot dog on a stick is bursting with flavor in every bite.
- 16-Count Classic Corn Dogs – Fun for the entire family, consumers can enjoy the same tasty honey-sweetened batter-wrapped hot dog on a stick in a conveniently larger package-count.
- 46-Count Classic Minis – State Fair Classic Mini Corn Dogs offer large bite-size turkey hot dogs combined with smooth, sweet batter that are perfect for snacking, appetizers, kid’s meals, parties—or anytime!

“The State Fair Brand stands for simple, wholesome fun, and the ‘Find the Golden Stick’ promotion is designed to bring the joy inherent in our brand to many of our consumers in an exciting and entertaining way,” said Valerie Zanchettin, senior brand manager, State Fair Brand. “The way we see it, it wouldn’t be ‘fair’ to award just one or two consumers with great prizes. Through this promotion, we’re offering many of our valued consumers a chance to win an assortment of exciting and useful prizes while enjoying our delicious Classic Corn Dog varieties.”

Specially marked packages of State Fair Corn Dogs are available at stores beginning on or around May 19, 2013 through the middle of August, while supplies last. “Golden Stick” game pieces and in-pack game code prizes can be redeemed through September 22, 2013. For more information on the “Find the Golden Stick” promotion and to enter game codes online, visit www.corndogs.com/goldenstick.


About State Fair Brand

State Fair Brand produces a variety of delicious corn dogs featuring a signature honey-sweetened cornbread batter. Filling every day with flavor, the State Fair Corn Dog line-up includes Classic, Beef, Fiesta, Whole Grain and Minis. State Fair Corn Dogs are available in the freezer section at grocery stores across the country. For more information, visit www.corndogs.com or https://www.facebook.com/StateFairCornDogs.

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2012 and has approximately 9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. For more information on the company, please visit www.hillshirebrands.com.