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H.Engage Announces April 2013 Data Book, 3 Ways to Use Data to Drive Organizational Change

New Data Book for HR professionals features new and updated statistics on mobile device and internet use, media consumption, gaming and social media


Boston, MA –  H.Engage today announced the release of the third edition of its Data Book, a compilation of the most recent research on mobile device and internet use, media consumption, gaming and social media. H.Engage is a SaaS platform that helps employers harness the power of mobile devices and gamification to drive employee engagement in benefits, programs and communications.  
The third edition of the Data Book includes thirty-five annotated slides of data from Nielsen, Gartner, Pew Internet Research and Google (among many others) in PowerPoint format to enable easy downloading and use in presentations.  The H.Engage Data Book may be downloaded at
“There is a lot of great research out there about how rapidly the technology employees use to engage is changing.  The best way for HR professionals to keep up with these changes—and influence change in their organizations and their people—is to be equipped with the right data, but that can be an incredibly time consuming process.  The third edition of our Data Book helps solve that by giving the HR community a compilation of the latest, most relevant data on how Americans are using technology across age and gender demographics in an easy-to-understand and use format,” stated Vlad Gyster, H.Engage Cofounder and CEO.
Following are Vlad’s three steps for how HR professionals can use the data contained in the April 2013 Data Book.

Step 1 - Digest
Read through the Data Book.  Note the statistics most relevant to your organization.
Step 2 - Adapt
Adapt the statistics to reflect your workforce characteristics. Use age and income in your company to extrapolate the adoption level of technologies, such as mobile and social media. Based on the data, determine whether your organization is using the communication technologies your employees find engaging.

Step 3 - Engage
If you determine that your organization isn’t using the communication technologies your employees are using, share the data with your leadership and colleagues.  Use the stats in the Data Book to help lead the conversation. If it’s hard to get everyone together in a room, consider using a tool like to record a five-minute video of your thoughts. It will help demonstrate that you’re resourceful and adept at using the types of communication technologies you’re advocating for.
“There is now a wide array of technology-enabled tools to help resource-constrained HR departments be more efficient and effective in making communications of programs, benefits and processes more engaging and efficient.  The data contained in the April 2013 Data Book helps HR professionals make a compelling case for why their organization should be using these tools,” Vlad concluded.

About H.Engage
Founded in early 2011, H.Engage lets employers easily create and increase participation in initiatives using targeted mobile messages and game techniques to inspire peer-to-peer influence and behavior change.  Real-time analytics enable employers to track participation and measure ROI. Additional information about H.Engage may be found at


 organizational change
 employee engagement
 employee benefits
 employee communications
 HR professionals

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