Bring Vintage Style to Your Arm Party

The New Baby-G BGA300 Collection

DOVER, NJ, — Classic, feminine, timeless. Vintage accessories are a huge trend for 2013 and Baby-G is adding to its versatile product family with a vintage style collection for the ultimate fashion-forward woman. This unique line from Baby-G features timepieces with a lightweight linked bracelet band in classic hues of white, black and burgundy. The watch is perfect for wearing alone as a standout, every day timepiece or stacking with silver or gold metallic accessories for a truly on-trend, vintage arm!

The collection features three watch models – BGA300-7A2 (white), BGA301-1A (black) and BGA301-4A (burgundy). The timepieces are equipped with feminine, fine resin bracelet bands perfect for dressing up or down. Fine resin is a type of polyamide resin that is strong and highly resistant to chemicals as well as discoloration by UV light. These properties combined with the fact that it is light weight make fine resin perfect for watch bands for today’s active women. The bold round watch face features an analog watch display with silver accents, along with a small digital inset. These fashionable finds also have stellar functionality to boot, with a neon illuminator black light which highlights reflective paint on the hands and face creating a uniquely colorful display in the dark. The black and burgundy models have a gold colored inset bezel ring, ideal for mixing and matching accessories of all hues.

Not only are these beauties classic in style, but they are also perfect for the woman on the go because they are Baby-G which means they are shock resistance, and 100M water resistant. Baby-G BGA300s are the perfect compliment from boardroom to gym or even out on a summer weekend at the pool. Other features include: world time in 29 time zones/27 cities, four daily alarms, stopwatch, countdown timer and 12/24 hour time formats.

“Our Baby-G vintage style collection is chic and sophisticated, a natural addition to our existing product family,” said Shigenori Itoh, Chairman & CEO of Casio America. “The BGA300 line speaks to the trends of the season with a classic and fashionable appeal that will translate to the woman who wants it all in her timepiece.”

Representing an evolvement of the traditional Baby-G line, the Vintage Style collection brings an elegant edge for women looking to couple day-to-night fashion with Baby-G’s signature and unparalleled functionality. Pair these timeless watches with any business suit for the ultimate “power” ensemble or make them the finishing touch to the “night on the town” look so you always know what time it is, even in dimly lit restaurants or lounges!

The Baby-G Vintage Style collection is available now at select Macy’s and Bloomingdales, key jewelers, and fashion boutiques for an MSRP of $180. For additional information on the women’s watches Baby-G, please visit www.baby-g.com for more information.

###

About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.