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kidSAFE Seal Program Announces All-New Approved Vendor Program

Certification Recognizes Providers such as Inversoft that Enable Safe Digital Experiences for Kids


The kidSAFE® Seal Program, a fast-growing certification service for kid-directed websites and applications, today unveiled an all-new Approved Vendor Program.  The new, first-of-its-kind program will certify vendors and service providers that offer safety-enabling software, tools, or other technologies for businesses or families.   
In conjunction with the announcement, kidSAFE has recognized Inversoft as the first member of the new Program.  Inversoft is a leading provider of automated filtering and moderation services for virtual worlds and online communities.  Through its proprietary CleanSpeak™ technology, Inversoft helps some of the world’s leading kids’ brands protect their users online.

 “The Approved Vendor Program allows us to publicly recognize those leading the charge in making the web and mobile technologies safer for kids,” said Shai Samet, kidSAFE’s founder and president.  “Any company, whether commercial or non-profit, offering a product or service that addresses a safety or security need can benefit from our Approved Vendor certification.”

“We are thrilled to be the first safety vendor awarded this honor, and encourage others to follow suit,” said Brian Pontarelli, CEO of Inversoft.  “Providing a safe experience for kids online is our top priority, and kidSAFE’s vendor certification allows us to demonstrate this to a broad range of audiences.  This program is quite timely given The Federal Trade Commission’s final amendments to the Children’s Online Privacy Protection Rule will go into effect on July 1, 2013. The Final Rule ‘strengthens kids’ privacy protections and give parents greater control over the personal information that websites and online services may collect from children under 13’ as stated at

To qualify for Approved Vendor certification, a vendor or service provider must demonstrate that its technology, service, or other tool enables kid-directed publishers to comply with the kidSAFE Seal Program’s certification guidelines (referred to as B2B vendors).  Alternatively, the vendor must demonstrate that it provides safety-related education or monitoring tools for use by children or their families (referred to as B2C vendors).

Examples of “business-to-business” vendors that may qualify for certification include (among others) content filtering and moderation providers, identity verification solutions, child-friendly e-commerce platforms, and website and data security providers.  Examples of “business-to-consumer” vendors who may qualify include (among others) parental monitoring and filtering tools, safety awareness and education initiatives, and identity-theft protection solutions for children and their families.

For more information on the kidSAFE Seal Program’s Approved Vendor Program, please visit
About the kidSAFE Seal Program
Founded in 2010, the kidSAFE Seal Program is the leading safety certification service and seal program designed exclusively for children-friendly websites and technologies, including kid-targeted game sites, educational sites, virtual worlds, social networks, mobile apps, tablet devices, and other similar interactive services and technologies.  Many well-known kids’ brands, including Cartoon Network, Fantage, Jumpstart, Pearson Education, and Saban Brands, are participating members in the program. The program was developed by Samet Privacy, an experienced and award-winning privacy services company based in Los Angeles, and contains an advisory board of some of the world’s leading Internet safety experts.  For more information, visit  

About Inversoft Inc.
Founded in 2007, Inversoft is a Denver-based technology and professional services firm focused on profanity filtering and moderation software. The company provides products and expert support that address the challenges created by user-generated content (UGC), including cyber-bullying, predatory and grooming behavior, sharing of personally identifiable information, and other online threats.

For companies whose needs have expanded beyond what their internal teams or other third-party vendors can provide, Inversoft offers a spectrum of cost effective offerings. All solutions include 24/7 support 365 days a year to meet the functionality and privacy needs of each individual client.

CleanSpeak, Inversoft’s flagship product, is a powerful suite of tools and services that has been adopted by many major corporations. Its industry-leading accuracy, performance, security and analytics enable organizations of all sizes to safely and efficiently maintain their online communities, games, virtual worlds, mobile apps, social networks and more.  For more information, visit


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