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Synovate establishes Loyalty practice in Australia


24 July 2006, SYDNEY — Synovate, a leading global market research company, today announced the appointment of Mark Poolman to the position of Executive Director and head of the customer loyalty practice for Synovate in Australia.

Reporting jointly to Brent Stewart, CEO of Synovate in Australia and Frances Li, Asia Pacific Director of the Synovate Loyalty practice, Mr Poolman will establish a dedicated national customer loyalty research unit.

Mr Stewart said Synovate’s global Loyalty expertise would translate well into the Australian environment.

"You find the full range of customer loyalty activities in Australian companies – some companies are quite strategic but there are many who could improve their approach and build even more customer loyalty. Indeed it’s an area that is continually evolving and of the utmost importance to our clients.

“Mark is the right person to adapt our best practice global expertise for the Australian market,” he said.

Previously an Account Director in Synovate’s Sydney office with extensive marketing and research experience, Mr Poolman has managed projects on behalf of some Australia’s largest and most respected organisations across a broad range of industries, including professional services, financial services, insurance, automotive, retail, healthcare, education, entertainment and tourism.

He is QPMR accredited and a full member of the Australian Market and Social Research Society (AMSRS). He holds a Bachelor of Psychology (marketing and organisational psychology) and a Bachelor of Commerce (marketing and management) from the University of Western Australia.

About Synovate

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,500 staff in 108 cities across 50 countries.

For more information on Synovate visit


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