Dermalogics Launching Eyederma Into Japan For 2007

April 8, 2006 -- Dermalogics Skin Care, Inc. announced today that they are finalizing plans to bring their revolutionary eye care treatment product Eyederma to the Japanese retail marketplace in early 2007, company officials said on Thursday.

The cosmeceutical giant also revealed that the launch into Japan will include an infomercial and print advertising effort to coincide with the retail sales of the product. Dermalogics hopes that the strategic media roll out of the product into Japan will continue on the heels of success that Eyederma has achieved here in the United States since 2005. According to Graham Alderson, VP of Marketing for Dermalogics, “This is certainly a tremendous opportunity for us. We are quite confident in our abilities to accomplish some really great things in Japan and beyond that region. At the end of the day the unmatched effectiveness of the Eyederma product has put it in a class by itself. Consumers buy this product because it works and that makes our job that much easier.”

One of the most talked about and sought after beauty care products, Eyederma has achieved noted status as the ultimate solution for reducing dark circles around your eyes. Eyederma was developed with high performance and clinically proven ingredients that are contained in a proprietary combination of peptides and Vitamin K. The unique formula has been shown to radically change the appearance of skin around the eye area, as well as regenerate skin that may have lost its elasticity and youthful appearance.

“Let’s face it, you can’t really hide your eyes and the unpleasant looking dark, puffy circles that surround them,” says Pamela Belfour, spokesperson for Dermalogics. “You can try and put all sorts of concealers on but that’s really not going to do much except to mask the problem. Fortunately, there’s something you can do about it. Eyederma dramatically reduces the dark, puffy circles around your eyes so that you no longer have that tired and aged appearance. We all want to have a more youthful look and Eyederma has done that for the masses in the last couple of years. We feel truly fortunate that we’ve been able to positively impact people’s appearance for the better. That really is a wonderful feeling. The fact that Eyederma is going to be enjoyed by the rest of the International marketplace very shortly is really exciting to us.”

Available now, Eyederma can be ordered through the website, www.Eyederma.com or through the toll free number 866 935-5522.

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Michelle Gerber

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