MD Mindset®, LLC Announces Healthcare Agency Services Including HCP Research and Medical Director On-Call

Whitehouse Station, NJ – March 11, 2013 - MD Mindset, LLC, a life sciences marketing intelligence firm, announced today the release of their Healthcare Agency Services, including novel, fast, and cost-efficient HCP Project Based Market Research and Medical Director On-Call Services.

The HCP Project Based Market Research offering provides customized and syndicated market research to answer project specific questions. The research is turned around rapidly, so it fits within the pitch timeline and is available for very reasonable costs. Critical qualitative and quantitative data is collected from HCPs on behalf of the agency with regard to creative testing of websites and materials, application testing, brand website reviews and testing, concept testing of advertisements and sales materials, and other related functions. Through this offering, MD Mindset is also able to gather physician data on products that fall outside of traditional market research, including over-the-counter products.

The research is specialty-specific and results are provided very quickly, thus eliminating the hours burned on research during the pitch and launch process. The service itself includes the survey design and implementation, HCP recruitment and honoraria, data collection and analysis, and an executive report with recommendations, all from the HCPs’ perspective.

In addition to the market research, MD Mindset offers Medical Directors On-Call, providing physician consultation contracted at an hourly or project-based rate. “We’ve found that many agencies do not have a Medical Director on staff. This service offering allows us to provide agencies with a project-based, cost efficient Medical Director only as needed,” said Jessica Labita, VP, Client Services, MD Mindset. Through this offering, MD Mindset resident physicians advise the pitch team from the doctor’s perspective with support of KOLs from their Nationwide Network of Specialists ™.

“There are many challenges experienced by Healthcare Agencies in developing pitches due to limited time and resources. Our agency offerings support these pitches by providing the data needed and the consultation of physicians, giving our customers a competitive edge to win a pitch. The solutions are also valuable in providing further account development and ROI data on projects already in place for agencies of record,” said Peter Shaw, MD, President of MD Mindset.

All MD Mindset’s agency services are contracted exclusive to the therapeutic area for a defined period before and after the pitch to eliminate any conflicts of interest.

For specific case examples about the services offered and to learn more about MD Mindset’s Healthcare Agency Services, contact us at jlabita@mdmindset.com .

About MD Mindset:
MD Mindset, founded by physicians and industry experts, is a data-driven company that uses sophisticated analytics to help life sciences companies understand the unique factors that influence health care professionals in their clinical and prescribing behaviors. MD Mindset takes a proactive approach to developing and delivering sales and marketing solutions proven to increase HCP access and grow market share. Visit MD Mindset on the web at www.MDmindset.com.

Contact Information

Jessica Labita

VP, Client Services

MD Mindset, LLC

jlabita@mdmindset.com