Rock, pop and grunge streamed to apple orchard to make super juice

A western Sydney fruit farmer and a French eco-sonics scientist have teamed up in a unique experiment to see if Telstra-powered music streaming service MOG can make fruit grow better.

The launch of madebymog.com.au gives music fans around the country the opportunity to submit their own music playlist from MOG’s 16 million song library and have it streamed to a 45 hectare, loudspeaker equipped apple orchard.

The best MOG mix entered via the madebymog.com.au website will be streamed via Sonos wireless speakers to Cedar Creek Orchard’s apple trees, before the fruit is harvested and processed to create the ultimate fruit juice for one lucky winner.

Aussie-based rock band Evermore, soon to kick off their national 2013 Hero Tour, and one of thousands of artists available on MOG, is supporting the experiment.

"Music definitely makes life better,” Evermore band member Pete Hume said.

“If music really does help fruit grow, having 16 million songs to choose from on MOG certainly gives you a lot of options.

“There’s plenty of difference in people’s taste in music and fruit juice, mine’s personally Stevie Wonder and Carrot Apple Ginger....Let the competition begin" Pete Hume said.

Music lovers can go to madebymog.com.au to see how Cedar Creek Orchard’s Mark Silm and French professor Yannick Van Doorne - a specialist in electro-culture, or the effect of music on plant growth - worked together to create three very special fruit juices, grown to music from MOG’s massive library.

The lucky competition winner’s bespoke juice will join the “Tastes Like Teen Spirit”, “Baby I was Grown This Way” and “Blue Suede Juice” flavours already grown to the sounds of MOG. The winner will also receive a Sonos speaker package, a 24-month MOG subscription, and tickets to Flume’s upcoming tour.

Telstra Director of Consumer and Small Business Marketing, Maryanne Tsiatsias, said: “The experiment is all about showing how music makes things better.”

“Music makes life better and MOG’s ad-free, superb audio quality catalogue of over 16 million tracks makes music better, so we thought, let’s see what it does to fruit juice,” Maryanne said.

Telstra Director of Digital Media and Content, Adam Good, said MOG’s premium service, streaming to compatible smartphones and tablet devices, was proving popular with music fans.

“The combination for Telstra mobile customers; 16 million tracks, an outstanding mobile network and unmetered access so there is no hit to your data allowance, is proving a real winner,” he said.

The feature campaign video can be viewed at madebymog.com.au or the Telstra YouTube channel.

For a 14-day FREE trial of MOG, visit: http://www.madebymog.com.au

Powered by Telstra, MOG is an ad-free music streaming service with over 16 million songs to play and share. Available to all Australians with any internet provider, there’s no data costs for Telstra mobile and BigPond broadband customers, setting it apart from other music streaming sites. Data charges may apply for other users.