Marketing With SubmitYourArticle.com: Using Empathy to Come Up with Article Topics

(York 18 March 2013) Often at times when we start thinking of article topics for our article marketing, we can get completely focused on teaching very specific things associated with our niche. However, sometimes people don’t need another step-by-step tutorial on how to do something. What they really need is something more personal. Article marketing company SubmitYourArticle.com provides you with tips on how to use empathy and psychology in order to further your article marketing.

Some people really do want to market their websites, but the process may intimidate a potential article submitter. There is a fear element that makes them put off getting started. That is why it is important to not only write articles that teach people practical steps of how to submit an article, but to also write articles that address the fears that may be preventing them from getting started.

First, the article submission site suggests giving your readers a little pep talk. For example, if your reader is intimidated by the idea of SEO article marketing then try to put them at ease with an article. However, fear and anxiety are not the only emotions that prey on individuals who are trying to learn the ins and out of marketing with articles. They may struggle to get a rhythm going with writing and submitting article, and may get frustrated with themselves. When this happens, it is important to harness your inner cheerleader. You can almost always provide this support through your article writing.

You should also ask yourself the question, “What do my readers need?” First, listen to people who ask for encouragement. You can find out what kind of emotions are driving your target readers by listening to the concerns of your customers or the people you interact with online through comments or e-mails. People will usually be very forthcoming when they need a pep talk rather than an instruction booklet.

It is also important that you stay in touch with different communities within your niche. If you don’t have anyone writing to you asking for help on more personal issues, you can easily find out what your target readers are going through by looking at other sources online. Forums and blogs are always a great resource.

The article marketing company also suggests taking a stroll down memory lane. You know the challenges you have faced in your own field. Try to use that information to anticipate the needs of your readers, and write articles about it.

Finally, SubmitYourArticle.com says it is important to realize that teaching is about more than just teaching. Great teachers not only address the facts and details of the subject they are teaching, they also offer encouragement. They recognize when you are frustrated or overwhelmed, and they come up with the right words to get their students back on track. You can play a similar role in your readers article marketing career by writing articles that empathize with and address their concerns.

For more information regarding free reprint articles visit SubmitYourArticle.com or read their blog here http://www.submityourarticle.com/creative-article-marketing/article-marketing-strategies-writing-that-addresses-your-audience-directly/.

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Kimberley Smith

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Takanomi Ltd

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