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Good Graphic Designers will Grab Attention

Any person with Photoshop or Illustrator can produce an amateurish design after some practice but is that the real image that business owners want to promote of their company and their company’s ability to satisfy clients?


Colin Leask is the owner and Director of Melbourne based Rightside Design, a well known Graphic Design company of international standard. Colin advises people looking to set the image and style of their business to pay careful attention not only to their logo and stationary but all their printed and digital communications.

If a business’s website, stationery and circulars do not correlate, promoting the same image and impression for the company, their public can become confused not realising that both things are related to the same company.

Colin states “As a graphic Designers we want to grab the persons attention and communicate a message. If there are too many messages being communicated the public gets overwhelmed, confused and generally moves on.” When thinking about your image don’t forget that the packaging and email campaigns must also promote and connect with your main design.

When choosing a graphic design company there is more to think about than just the services offered. Business owners need a team working with their company who understand your businesses goals, the purpose of your business, and will work with you to achieve those goals. Colin has put together a talented team of Graphic Designers. Their mantra is to “work with, not for" the client and using their talents and professional execution to achieve the clients vision.

There are some traps business owners can fall into when trying to cut corners and costs on their graphics. Anyone can buy Photoshop or Illustrator and after a bit of practice come up with an amateurish design. These usually stand out like a sore thumb,even if the person doing the designing does come up with something half-way decent - there is more to consider. Does the logo actually communicate a message? Does it encourage viewer to buy? How does it make the viewer feel? Here is a big tip from Colin “Emotion sells more then anything else.” If the design makes the viewer feel as though they are being harassed, yelled at and generally uncomfortable the likelihood of a sale or any further interest in you and your business is zero to none.

Rightside Design have recently launched their new website showing the huge range of services this graphic design company offers. Just looking through their services can give business owners ideas on ways they can promote their services to current and potential clients. Services offered by Rightside Design include graphic design - logo, brochure, magazine and newspaper display ad, business card and stationery design ; website design; e-booklet design; email marketing; CD and DVD authoring and copyright services.


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