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An Introduction to Internet Marketing by discuss ways to help business owners who are brand new to internet marketing and would like to start marketing their websites in earnest in the New Year.


(York 3 January 2013) The article marketing company today release their views on internet marketing after having seen the changes made by major search engines in 2012 and what this can hold for business owners during 2013.

The article marketers state that you have to get back down to basics and look at why you are wanting to market your website in the first place. "You might have assumed that creating a website would be the full extent of your online marketing. It’s often portrayed that way: you hear people saying “set up a website for your business so that you can be found online”, they say. Actually creating a website is just the first step according to the article submission site. It’s rather like opening a brick and mortar store in a remote part of town. People may be interested in what you’re selling and willing to travel to your shop, but unless you market your shop and let people know where it is and what it’s about, you won’t get those customers coming in.

The next question that many people ask is where do visitors come from. They can come from a few places state the article marketing company. One obvious place is from personal referrals. Maybe you have business cards or perhaps you’ve told people about your website. Being familiar with your business already, they go to your website address to see your site.This is one of the more minor forms of traffic on the internet, but it’s often the only one that people with offline businesses are aware of.

Traffic from links on other web pages leading to your website. Now that you have a website address, you can create links going to your site. Links play a crucial role on the internet in marketing your website. In marketing your website, you find a way to interact with other people and communities on the internet, and your “calling card” that lets people know that you were there and how to reach you is provided in the form of a link to your website. Other website owners can also provide a link to a page on your website to direct their readers to useful or entertaining information there.

Search engines such as Google also use links as one factor in helping to determine the subject matter and authority of your website, which helps the search engine to properly rank the pages of your website in its search results listings.

What other web pages would be linking to your site?Links from other pages on the internet can be in the form of free reprint articles (these are the articles that you create when you do article marketing), social media (Facebook, Twitter, etc), forums, genuine blog comments, other website owners linking to your site, and so on. All of these avenues offer the opportunity to link back to the various pages of your website.

Search traffic, such as traffic received from Google, Yahoo, Bing, etc. is key. Google  has the web pages arranged in a particular order, with the ones most likely to satisfy your need listed at the top of its search results. If your website is listed high in the results list for a query having to do with your niche, you will start getting visitors referred to you from the search engines. Keeping in mind how many people on the planet “google” things, you can imagine the volume of potential traffic that could be yours if  the pages on your website ranked high in a search engine’s results lists.

Search traffic offers the most significant traffic potential by far of all the different ways for website visitors to find out about your site state the article marketing company

For more information on article marketing please go to or read their blog here


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