Deliver Your News to the World

Mornington Peninsula Business Coach Helps Small to Medium Enterprises Achieve Sustainable Business Success


VICTORIA, Australia January, 2013 – Local Mornington Peninsula business coach, Gerald Richards, has helped several large-scale multinational organisations increase revenue and profitability – and he is now offering his highly sought-after business mind and experience to Australian small and medium business owners.
With extensive experience in the accounting and administration fields, Gerald has an intimate understanding of the fundamentals of any organisation. He has held the position of Company Secretary for a worldwide service organisation and was even Project Manager at Western Mining.

Gerald has been a Sales Representative and an international Product and Sales Trainer for the Asia, Africa and Australasia regions. He’s been a Marketing Manager, Business Planner and Regional Manager for Kodak Australasia, and National Sales and Marketing Manager for Ericsson Communications.

Gerald has made his way around the world working for large organisations and is now offering his consulting services to small and medium enterprises, through his Mornington Peninsula business coaching company 3x5x7, helping smaller businesses to achieve sustainable business success and stand a fighting chance against the big guns.

It is Gerald’s wide-ranging skill base and over 25 years of experience improving the profitability of large organisations that makes him uniquely positioned to help small to medium enterprises take on the their larger competitors, and compete effectively.

Some of the highlights of Gerald’s career include:

Developing and implementing a computer based in-house training program for Shell to provide their entire marketing and sales staff with business strategy and planning skills. Also trained franchisees and developed an instrument to assist in hiring franchisees.

Delivering ‘Finance for Non Finance’ global training program across the entire Holden organisation.  

Conducting “mystery shopping” then designing, developing and facilitating a comprehensive customer service program for Carpet Choice to focus their personnel on customer needs and excellent service.

Developing a training program for ASP Ship Management and then implementing the training in management and supervisory skills to 350 sea-going personnel.

This unique blend of accounting, administration, training, sales, marketing and management skills allow Gerald to relate to the industries of his clients, understand the goals and make sure the small to medium enterprises he works with achieve sustainable business success with lasting results.

Find out more about this unique Mornington Peninsula business consulting company at


 Mornington Peninsula
 Business consulting
 Business coaching
 Business coach
 Business success

This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.