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Free Download Of The Bestselling Guide To Going Viral, “Be The News,” Ends This Week

Downloads are free, easy and available through any internet accessible computer. The book is formatted to open in any reader application for pc, apple, or android products as well as Kindles, Nooks and other e-readers.


WEBWIRE –

Amazon’s bestselling book, “Be the News: A Guide to Going Viral With Your Human Interest Story,” the first how-to guide to approaching the media with a topical, newsworthy human interest story is available for free download until January 2, 2013.
 
Downloads are free, easy and available through any internet accessible computer. The book is formatted to open in any reader application for pc, apple, or android products as well as Kindles, Nooks and other e-readers.
 
“Be The News” has received rave five-star reviews from professionals in the medical and media field as well as from the general public.  In the book, author Lori Gertz demonstrates how a media frenzy came of her family going public with their story about not being able to get resources to maintain their mentally ill daughter in their home.
 
In much of the media, Gertz was vilified as a mother who heartlessly sent her 7-year-old adoptive daughter, who struggled with mental illness and fetal alcohol spectrum disorder, to be raised by strangers.
 
“The headlines were sensationalized to gain attention and readership. The story was presented to reporters on a linear timeline but both the reporters and the readers grasped at the salient points of focus and made very subjective observations,” said Gertz.
 
“‘Be the News’ teaches readers how to start a national discussion about a meaningful issue not specifically about mental illness or my own personal advocacy per se. I wove my story through it to illustrate how I positioned our topics to gain attention to significant media worthy points as well as how to avoid potential pitfalls.”
 
Gertz uses examples from that personal experience to guide the reader to:

  • Create a mission for their messaging
  • Pitch a story
  • Develop and deliver sound bites
  • Align with topics of interest that are already in the news
  • Avoid the pitfalls of tabloid journalism


Be the News: A Guide to Going Viral With Your Human Interest has already reached number one in the public relations category on Amazon’s bestsellers list since its launch on December 4th.  Click here to take advantage of the free promotion before it ends on January 2, 2013.
 
About The Author
 
Lori Gertz was born and raised in Western Massachusetts. A writer since she was six, her love for proverbial ink on paper led her to a 14 year magazine publishing career followed by 15 more years running her own strategic marketing company. She is the author of several longstanding blogs, a multitude of published articles and is a national advocate for the awareness of Fetal Alcohol Spectrum Disorder.

For More on the author go to www.lorigertz.com, www.facebook.com/bethenews, and twitter.com/lorigertzauthor. Her personal blog can be found at www.gertz-pileofideas.blogspot.com.

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