Bestselling Book Teaches What To Say So The Media Will Listen

“Be the News: A Guide to Going Viral With Your Human Interest Story,” written by Lori Gertz, who in 2010 was catapulted into the national spotlight after going public with her family’s heartbreaking story of mental illness, is available as a free download to anyone with a web-accessible computer from Dec 29-Jan 2.    
 
After this month’s tragedy in Newtown, Ct., Liza Long, a mother of another mentally ill child told her story in an essay entitled, “I am Adam Lanza’s Mother” and in a matter of hours, both the letter and her story went viral lending that much more credence to the national debate on the state of the country’s mental health system. 
 
"I know hundreds of mothers that could have written that same essay and I understand that it will take that many stories to get the issue to a point of critical mass. ‘Be the News’ gives readers with an important story a thorough understanding of how to go viral and how to avoid the pitfalls of doing so at the same time,” said Gertz.
 
“Be the News: A Guide to Going Viral With Your Human Interest Story” has already reached number one in the public relations category on Amazon’s bestsellers list since its launch on December 4th.
 
A seasoned 26 year marketing veteran, Gertz created a carefully outlined approach to the media which instructs readers how to;

• Create a mission for their messaging
• Pitch a story
• Develop and deliver sound bites
• Align with topics of interest that are already in the news
• Avoid the pitfalls of tabloid journalism

Contact Information

Olivia Biden

Media Contact

Surfsounds Publishing

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