New Hallmark Signature Collection Holiday Cards: A Distinctive Experience

Cards with removable tinsel, jewelry, ornaments and more

KANSAS CITY, Mo. - Hallmark Signature Collection holiday cards are truly unique, just like a signature. The exquisite textures, premium quality paper, fun embellishments, and relevant messages are sure to help Hallmark Signature Collection cards become holiday favorites to place on the mantle and be appreciated for several seasons.

“These cards are perfect for shoppers who like sophisticated, dimensional designs,” said Dan Foster, Hallmark Vice President of Creative Commercialization Greetings. “Consumers told us they wanted cards that were meaningful and authentic, as well as surprising, unexpected, and appropriate for a keepsake.”

The early success of the everyday card line prompted Hallmark to evolve the line into major seasons, starting with the 72 new designs in this year’s Holiday collection.

Fun, new holiday embellishments include removable jewelry, tinsel, ornaments, an acrylic Christmas tree, a moveable nutcracker, decorative garland, satin and sheer ribbon, and even reindeer antlers for a beloved pet cat. All attachments are removable to extend the life and play-value of the greeting card.

“The second use attachments are a specific feature of the Signature Collection. Some of them are jewelry, some are ornaments, and a lot of them are made with materials that you don’t usually find on a greeting card,” said Lauren Benson, Hallmark Editorial Director.

These attachments combined with the strong design and writing, make these cards a perfect holiday gift for someone you want to give a little extra attention to this holiday season.

Each card is individually wrapped to protect the special features, and inside the package is an envelope specifically selected to match each card. Some envelopes are enhanced by heavy stock, shimmer or a designed liner. Prices begin at $3.99.

All things Christmas are available at Hallmark Gold Crown® stores and participating Hallmark retailers nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.


About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together – a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.


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Hallmark Signature Collection Holiday Cards
(http://www.youtube.com/watch?v=mUl6nBFNDa0&feature=player_embedded#!)

Which Holiday Card Would A Hallmark Employee Send?
(http://www.youtube.com/watch?v=i_6s8BptugQ&feature=player_embedded)