Publicis Touchpoint Solutions Releases New White Paper on Clinical Health Educators

Yardley, PA—December 11, 2012—Publicis Touchpoint Solutions, Inc—a leading provider of customized, cross-channel, healthcare sales, service, and communications teams—announced the release of a new white paper “Clinical Health Educators: Improving Health Outcomes One Patient at a Time”, that explores the role clinical health educators can play in improving patient adherence and retention.

The transition from initial therapy to maintenance therapy often receives minimal focus and remains a largely untapped patient-engagement opportunity. The white paper takes an in-depth look at this subject and how the new emerging clinical health education model is changing the overall value proposition of patient care. The report also highlights the essential steps to successful implementation of a clinical health education program.

“We are receiving increasingly more inquiries from our clients regarding clinical health education teams, which is a clear indication that the industry is embracing the notion and understands the value proposition,” notes Doug Young, PhD, vice president, Touchpoint Clinical Solutions. “Critical issues of patients’ adherence and retention have taken a central position within the overall model. A well-designed clinical health education program can provide significant value to all key stakeholders and enhance the patient experience for the ultimate improvement of health outcomes.”

The complete white paper is available for complementary download on the company’s website.

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For business inquiries, please contact Touchpoint Business Development, at (215) 525-9810 or eMail Impact@TouchpointSolutions.com .


About Touchpoint Clinical Solutions
Touchpoint Clinical Solutions is a Publicis Touchpoint Solutions Inc. center-of-excellence, designing and implementing clinical health education and medical science liaison teams. Touchpoint Clinical Solutions provides integrated, educational programs targeted to both healthcare professionals and patients. With proven leadership and years of experience, Touchpoint Clinical Solutions has a legacy of executing highly successful programs.

About Publicis Touchpoint Solutions, Inc.
Publicis Touchpoint Solutions designs and implements customized, cross-channel, healthcare sales, service, and clinical communications teams. From in field to inside and from promotional to clinical, Publicis Touchpoint Solutions centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. A wide range of vital support solutions—each of which serves all of the company’s message delivery channels—includes recruiting, training, performance management, operations, data/analytics, and compliance. Publicis Touchpoint Solutions provides the human touch to precision cross-channel messaging delivered at the right time and through the right channels to achieve maximum impact. Publicis Touchpoint Solutions is a member of the Publicis Healthcare Communications Group.
Website: www.TouchpointSolutions.com
Twitter: http://twitter.com/pTouchpoint
LinkedIn: http://linkd.in/pTouchpoint


About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Group, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. PHCG is dedicated to delivering ideas of purpose that compel action, change lives, and amplify business outcomes. With more than 4,000 employees, PHCG manages 14 agency brands through 53 offices located in 11 countries. PHCG’s global brands are Saatchi & Saatchi Health, Publicis Life Brands, Digitas Health, Razorfish Health, Publicis Healthware International, Publicis Touchpoint Solutions, and Publics Medical Education Group, as well as strong regional brands.
Website: www.publicishealthcare.com
Facebook: www.facebook.com/publicishealthcare

Contact Information

Betsy Lane

SVP, Marketing & Communications

Publicis Touchpoint Solutions

Contact via E-mail