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UK: Aviva’s Work:Life platform gives advisers a flexible solution for their clients


Aviva has gone live with its ’Work:Life’ corporate platform, enabling advisers to work with their employer-clients on building tailored online hubs.

Work:Life delivers a single, online interface to an employers’ total reward offerings, including their company pension. At a time when auto-enrolment is demanding increased levels of employee engagement to get people saving for their retirement, Work:Life offers a simple way for employees to consider and select their benefits.

Aviva has partnered with employee benefits software company, Staffcare, to build Work:Life, creating the functionality to allow employers’ existing benefits arrangements to easily integrate with their new platform. Advisers and employers can use Aviva’s range of benefits, as well as those of other suppliers, to provide an extensive range of offerings in the workplace, including:

Group personal pensions – access to Aviva’s core workplace pension product, with fund choices, billing, and communications.
Planning tools – including Pension Tracker, Aviva’s existing market-leading online tool, which will continue to help employees monitor and manage their pension.
Total reward statements - giving employees an online view of all elements of their benefits package, with a monetary value including their salary, holidays and other benefits.
Voluntary benefits - providing employees with a budget-friendly way of making their money stretch further through discounts including high street brands, leisure breaks and supermarket shopping.
Flexible benefits – to give employees flexibility in choosing ways they can save money on anything from laptops or mountain bikes, to health insurance and breakdown cover.
Further development will include additional planning tools as well as a Group ISA and SIPP.

Aviva’s Proposition Strategy and Development Director for Corporate Benefits, Paul Goodwin, said: “In Work:Life we’ve created a corporate platform that is completely flexible and can be implemented to the exact specification of each employer. Advisers and employers can consider what the best benefits are for the companies concerned, and then create ‘personalised’ solutions that will really drive interest and engagement from employees.

“Being able to view benefits and plan finances will encourage employees to use Work:Life regularly and in an informed way, particularly if what’s on offer is relevant to those particular employees. Creating a desire among employees to actively manage their short and long-term finances will be a critical step in the success of auto-enrolment.”

Staffcare’s Founder and CEO, Phil Hollingdale, said: “Aviva has created a truly innovative platform using our software and we are delighted to provide the technological expertise required to support its Work:Life proposition.”

Notes to editors:

Aviva provides insurance, savings and investment products to 43 million customers worldwide.

We are the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.

We are ranked as one of the UK’s top ten most valuable brands and Aviva Plc is in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2011 we invested £5.3m into our UK communities. One in three of our employees were involved in community investment activities which included giving nearly 33,000 hours.

Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at The Aviva media centre at includes company information and a news release archive.

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About Staffcare

Staffcare provides software as a service for reward communication, auto-enrolment and benefits administration. It licenses its software to many of the UK’s leading Employee Benefit Consultants and Product Providers. Over 250 organisations communicate and manage their employee benefits on Staffcare’s software.

Based in Leatherhead, Surrey, United Kingdom, Staffcare employs circa: 60 people in the UK. It was established in July 2004 and is a privately owned company with venture capital backing from Herald Ventures.

Staffcare has recently entered the Sunday Times Tech Track 100 which ranks Britain’s private technology companies with the fastest growing sales over the last three years.

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