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Circles of 10 can Change the Corporation: book launch with free Kindle Download from 22-26 Oct.

Culture, leadership and change-ability determine organizational performance. Here is a pragmatic book: engage all employees in circles of 10, focus on specific behaviors, change together and find leverage in the system. Free download 22-26 Oct.


Zwolle, October 19, 2012 - Why do the majority of organizational change projects not deliver expected results? Because their approach is often too conceptual and excluding employees and “the way they do things around here”. 

Here’s the new approach: include and engage employees and utilize organizational culture to co-create successful change. Make change personal, pragmatic and focused on specific behaviors in circles of 10 coworkers.

How to do that is explained in the Kindle E-book: “Organizational Culture Change - Unleashing your organization’s potential in circles of 10” by Marcella Bremer. It will be free to download from 22-26 October 2012.

Pragmatic lessons learned
Marcella Bremer MScBA guides organizational culture change as a consultant. She uses the validated Competing Values Framework, developed by University of Michigan Professors Kim Cameron and Robert Quinn, as a starting point for change.  Next, collaborating with coworkers in interactive workshops, people take ownership for their workplace, combining personal and group learning to create a team where people are happy to work and deliver results.

Change is the new normal
This 21st Century, change is the new normal. While Generation Y seems to thrive, organizations as a whole struggle with rapid change, uncertainty, global challenges and competition. Managers often prefer a sense of control from familiar paradigms. However: unpredictability rules, people work from home or abroad, highly-educated professionals desire freedom and a meaningful purpose... Change leadership and organizational culture have become crucial. 

The messy middle and the talking trap
This book shows how to BE the change and help the others change, too. Learn best practices and the 7 conditions for change success, the competing values framework, how to understand current culture, how to develop new behaviors that build the new culture, how to detect “dark” behaviors in groups and how to change collectively.... Bremer encourages you to make it work this time. 

Everyone is invited to grab their free copy at:

This book is free to download from 22-26 October 2012.


 organizational culture
 change management
 corporate culture
 employee engagement

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