Fujifilm Launches “Life’s A Party” Advertising and Social Media Campaign Supporting its INSTAX Products - Campaign also includes Photo Sweepstakes with chances to win INSTAX ‘Party Pac’ prizes

Valhalla, N.Y., October 15, 2012 – FUJIFILM North America Corporation today announced a new advertising and social media campaign to showcase the fun and unique INSTAX Mini 7S instant film camera, dubbed “The Official Party Camera.” The INSTAX Mini 7S is a fantastic instant print camera that is perfect for every gathering with family and friends, and it allows consumers to instantly capture and share the most important moments in their life.
 
The new INSTAX campaign, called “Life’s a Party,” will showcase the fun and party-perfect INSTAX cameras and include advertising, social media, and a photo sweepstakes that will run from November 2012 to January 2013. Consumers will see print advertisements for INSTAX in Seventeen magazine, a very popular national teen publication that reaches more than one million teens per month, as well as behaviorally-targeted online banners on select fashion websites from Cosmopolitan magazine, Seventeen and the Glam Media Network.
 
In addition, Fujifilm will use its new INSTAX Facebook page to host the photo sweepstakes that will give users a chance to win several different INSTAX prize packages by entering their party pictures on the Fujifilm INSTAX Facebook page.
 
“There is an entire generation of young people who have never experienced an instant photo print and there is a renewed enthusiasm for instant film photography. That’s why Fujifilm in North America is launching a new campaign to highlight the FUJIFILM INSTAX line of instant film cameras, and show consumers just how fun INSTAX can be as the ‘Official Party Camera’,” said Manny Almeida, senior vice president and general manager, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation.

The new INSTAX campaign also offers consumers a chance to see INSTAX in person, too. In October, Fujifilm will display a large INSTAX camera and film photo booth cut out at the exciting Photo Plus Expo, which will be held at the Jacob K. Javits Convention Center on October 25-27 in New York City.
 
As the new INSTAX campaign begins, consumers are going to be reintroduced to all of the fun and creative possibilities that come from INSTAX instant film cameras – so keep a look out for the INSTAX “Official Party Camera” near you!
 
About the INSTAX Mini 7S Instant Film Camera 
The INSTAX Mini 7S is an instant film solution equipped with high end FUJINON optics and four selectable shooting modes. With its silken white finish and stylish design, the INSTAX Mini 7S is a sleek looking camera that produces high-quality, credit-card sized instant prints using Fujifilm INSTAX Mini Instant Film.
 
INSTAX Instant Color Film is ISO 800 that produces sharp clear reproduction for vivid color, natural skin tones and super fine grain instant prints. INSTAX Mini Film is 2”x3” while the image area is 1.8” x 2.4”. The film has a blank strip at the bottom so that you can write a message under the photo.
 
INSTAX Pricing and Availability
The INSTAX Mini 7S is available now for $99.99, and INSTAX Mini Film is available for $19.99 for a twin pack of 20 sheets of film. INSTAX cameras and film can be purchased online at major retailers and in many photo specialty stores.
 
NOTE: For complete camera specifications, please go to: INSTAX Instant Film Cameras.
 
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
 
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
 
* At an exchange rate of 86 yen to the dollar.
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All product and company names herein may be trademarks of their registered owners.

Contact Information

Matthew Schmidt

Corporate Communications Manager

Fujifilm

Contact via E-mail