HBA Metro Presents Diversity Marketing: Strategies for Multicultural Marketing in Healthcare

FAIRFIELD, NJ - October 15 -  Be a part of raising the bar from being ROI-driven to being socially responsible. America is becoming increasingly multicultural. In addition, healthcare reform seeks to ensure consideration of the diverse patient base. Join the Healthcare Businesswomen’s Association (HBA) Metro chapter as Shelia Thorne, president & CEO, Multicultural Healthcare Marketing Group, LLC, and a panelist group discuss the growing impact of our diverse population on pharmaceuticals and healthcare marketing. The event will take place on Oct. 25, 2012, from 5:30 pm to 8:15 pm at Sanofi US, 55 Corporate Drive, Building A Auditorium, Bridgewater, NJ.

Most Fortune 500 companies have already incorporated cross-cultural outreach in their strategic planning. The demographic shift makes it our responsibility to mind cultural and social intricacies when communicating with niche audiences, especially on such sensitive and critical subjects as health, safety and education. As the ones responsible for crafting the message behind a brand, we have a chance to make a difference for the future generations, raising the bar from being ROI-driven to being socially responsible.

“ Heallthcare reform will increase the diverse patient base and require forward thinking out side of the box strategies by brand teams as we walk toward our changing future.  Join us at Sanofi,  gain insight and inspiration.  “ said Terry Beebe Thomas, HBA Metro chapter president.

Registration deadline: Monday, October 22, 2012. Pre-registration is encouraged. Walk-ins are allowed, space permitting.

Event Questions/Support
Please contact us at metro@hbanet.org   or chapter phone 973-582-1980, with any questions or for website support.
The event is sponsored by:
Sanofi US

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About the HBA
The Healthcare Businesswomen’s Association (HBA) is in its fourth decade as a global not-for-profit organization dedicated to furthering the advancement of women in healthcare worldwide. With 15 chapters throughout the US and in Europe, the HBA is headquartered in New Jersey with offices in Philadelphia and Research Triangle Park. The HBA provides educational opportunities for women and men to develop cutting-edge healthcare industry knowledge and leadership skills; recognizes outstanding women and men in the industry; provides opportunities for networking; creates greater visibility for women in the industry; fosters mentoring relationships and serves as a conduit and sponsor for research on career advancement issues. The HBA has over 6,000 individual members and over 130 Corporate Partners. It is widely recognized as the catalyst for leadership development of women in healthcare worldwide and was named by Leadership Excellence as having one of the top leadership development programs in North America for the last four years.
Website: www.HBAnet.org
 
About the HBA Metro Chapter
The HBA Metro Chapter is the founding and largest chapter of the HBA in the heart of the east coast’s life sciences corridor, serving members in New York, New Jersey and Connecticut. The HBA Metro Chapter provides a wide variety of leadership development offerings, including Affinity/Special Interest Programs, CONNECTIONS Networking Events, evening Keynote Programs, virtual programs, an annual group mentoring program and special offerings for executive and senior-level women via the chapter’s Executive Women’s Outreach initiative. A host of volunteer opportunities are available for members who seek to support the chapter and enrich their HBA experience.
Website: www.HBAnet.org/chapter/metro
Facebook: www.facebook.com/HBAmetro   
LinkedIn: http://linkd.in/HBAmetroLI
Twitter: www.twitter.com/HBAnet_metro

Contact:
Tory Cenaj
HBA Metro Chapter PR Chair
Healthcare Businesswomen’s Association
201-962-0211
tcenaj@yahoo.com
 

Contact Information

Tory Cenaj

HBA Metro Chapter PR Chair

Healthcare Businesswomen’s Association

Contact via E-mail