UK: Aviva Helps Advisers Grow Their Business with Enriched Healthcare Website

Aviva has re-launched its health website for independent financial advisers, HealthcareZone, with a wealth of content designed to help them grow their business through private medical insurance sales.

The site features a new comprehensive section ‘Growing Your Business’, which is filled with marketing tools and techniques to help kick-start sales campaigns. It includes hints on blogging, networking and direct mail, and persuasive statistics on average NHS treatment waiting times for common health conditions that are covered by private medical insurance.

To ensure advisers are never more than three clicks away from the information they need, the site includes a range of useful interactive PMI tools to help support their client conversations, such as the Hospital Checker and the Consultant Guide.

Additionally, the site holds over 150 new pages of interactive content on products and services to help advisers explain private healthcare cover more simply. New video content and information will be added regularly to respond to market news as it happens, enriching the knowledge of intermediaries.

HealthcareZone also features improved navigation, a full document library with an ‘also recommended’ section, and is now fully mobile, tablet, PC and smartphone friendly.

Marketing Director, UK&I Life at Aviva, Adam Beckett, says: “We’ve developed the site with the help of advisers to ensure that we are providing a first-class digital portal and tools that will really help them deliver an outstanding service to clients and grow their business. The result is a highly comprehensive and easy-to-use site that we believe will fast become a favourite with advisers.

“We know from the success of our LetsTalkGroupRisk site for advisers that fresh, timely and relevant content updates are key, and we will be continuing the development of the HealthcareZone as we move away from paper to a digital environment.”

The new site is available at www.aviva.co.uk/healthcarezone/


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Notes

Aviva provides insurance, savings and investment products to 43 million customers worldwide.

We are the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.

We are ranked as one of the UK’s top 10 most valuable brands and Aviva plc is in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2011 we invested £5.3 million into our UK communities. One in three of our employees were involved in community investment activities which included giving nearly 33,000 hours.

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