Teradata Exec Named Top Ten Marketing Chief

Darryl McDonald named number seven of over 15,000 marketing executives


ATLANTA - Teradata (NYSE: TDC), the analytic data solutions company, announced today that Darryl McDonald, Executive Vice President, Applications, Business Development and Chief Marketing Officer has been selected by ExecRank as a top ten marketing executive for 2012. ExecRank is the definitive ranking service of leading executives from more than 30 professions who have achieved the highest level of professional achievement and peer recognition.

ExecRank screened and evaluated over 15,000 Marketing Executives this year and ranked the marketers according to a proprietary ranking algorithm, in addition to the insights and feedback from evaluation committees featuring some of the world’s most renowned business leaders. The algorithm serves as an objective standard for executive performance and is designed to produce results that act as leading indicators for future executive and company performance

The rankings for 2012 come at a time of social media marketing and strategic partnerships as well as innovative engagement strategies that deliver a positive return on investment. The number one-rated CMO by ExecRank is Stephen Quinn, Wal-Mart Stores. Ranked second was Nicholas Utton, E*Trade Financial Corporation; followed by Phillip Schiller, Apple.

“We were extremely impressed with the achievements of Darryl McDonald during his tenure with Teradata. Mr. McDonald’s company leadership in multiple areas and innovative marketing strategies have been key in driving the growth of the Teradata brand and shareholder value. He has established himself as a true thought leader on how to leverage technology to improve marketing results, and his work and reputation are highly regarded in the industry and amongst other marketing executives,” said Dallas Bond, Lead Analyst, Research Division, ExecRank.

A key member of Teradata’s leadership, McDonald passionately promotes market-oriented, innovative thinking throughout his many areas of responsibility at the company. As CMO, McDonald ensures the growth of the Teradata brand and directs marketing activities that continually increase shareholder value.

“I am deeply honored to be recognized by ExecRank and included among this truly exceptional group of peers,” said McDonald. “I am also honored to be a part of Teradata, with more than 9,000 outstanding employees, who together continue to produce innovation and business value for our customers, who rely on Teradata for the most advanced big data analytics and data management tools.”


McDonald’s ExecRank profile can be accessed here (http://execrank.com/darryl-mcdonald/).

An avid ambassador of customer-centric marketing, McDonald was named among the “top 100 Chief Marketing Officers around the world who truly ‘get it’ when it comes to social media” by Social Media Marketing Magazine.


During his tenure at Teradata, McDonald has launched and led the company’s global consulting services division, achieving double-digit growth each year. He also led the Americas retail industry sales division, growing market share, revenue, and profit.


McDonald has nearly thirty years of experience in sales, consulting, and marketing in the areas of customer interaction and data analytics.

About ExecRank
ExecRank is the definitive ranking service of leading executives from more than 30 professions who have achieved the highest level of professional achievement and peer recognition. ExecRank has created a patent-pending, proprietary algorithm for how to rank executives, in addition to incorporating insights and feedback from evaluation committees featuring some of the world’s most renowned business leaders.

About Teradata
Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible for competitive advantage. Visit teradata.com for details.


----
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.