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Barnes & Noble Celebrates Educator Appreciation Week October 13-21


-Special Offers Include Discounts on NOOK® eReaders & Tablets

-Presentations Focus on the Digital Classroom and New Nearpod™ Mobile Learning Platform on NOOK

New York, NY – – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, is celebrating fall Educator Appreciation Week, October 13-21. During a time when school funding has been seriously impacted by budget cuts, all Barnes & Noble stores and Barnes & ( will offer special discounts,* promotions and giveaways for pre K-grade 12 educators and administrators.

Educators who shop at Barnes & Noble during Educator Appreciation Week will receive:

-A 25% discount on personal and classroom purchases;
-A 10% discount on DVDs and music;
-A discount on NOOK devices: 20% off NOOK Simple Touch™; 10% off NOOK Tablet™ 8GB or 16GB; and 10% off NOOK Color™;**
-A chance to win either a NOOK Tablet or a $500 Barnes & Noble gift card (one educator per region); and
-Other prizes and giveaways, such as books, posters, pencils, educator guides, sticker sheets, activity kits, tote bags, a chance to win a classroom makeover, and more.

As part of their Educator Appreciation Week events, Barnes & Noble stores will host special workshops for teachers, librarians and literacy specialists focusing on “The Digital Classroom: Growing a New Generation of Learners.” The presentation will focus on the challenges and opportunities of incorporating digital devices into the classroom and show how teachers across the country are utilizing NOOKs to create dynamic, interactive and individualized learning plans.

Booksellers also will demonstrate an exciting new digital education tool, the Nearpod mobile learning platform ( “Nearpod allows teachers to synchronize the use of NOOKs in the classroom via a teacher and student app. They can create lesson plans, synchronize them on multiple student devices, control them via their own device, and create and view interactive content, including quizzes. It’s a fantastic addition to our NOOK in Education offerings,” said Sarah DiFrancesco, Director of Business Development, Barnes & Noble, Inc.

NOOK in Education is the digital version of Barnes & Noble’s purchasing program for schools. “It expands on the personalized services educators have always enjoyed when working with our stores,” DiFrancesco said. “Purchasing devices for an entire classroom or an entire school can be a daunting task. Our Community Relations Managers, Digital Sales Managers and other NOOK in Education specialists help educators every step of the way – with device selection, training, bulk eBook and app purchases, and account management set-up. This level of customer service sets us apart from every other company providing devices to schools.”

Educators attending the events also will receive information about Barnes & Noble’s 2013 My Favorite Teacher Contest, which provides middle and high school students the opportunity to tell their communities how much they appreciate their teachers by writing an essay, poem or letter about them. Local winning teachers are recognized at an in-store event in the spring and become eligible to win prizes at the regional level. One regional winner will be named the Barnes & Noble National Teacher of the Year.

* Educators must present a valid Barnes & Noble Educators Discount Card to receive the discounts. Normal exclusions apply. See any bookseller for details.
** New NOOK HD and NOOK HD+ devices are not eligible for any educator or bulk discounts at this time.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the leading retailer of content, digital media and educational products, operates 689 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 667 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through (, one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its NOOK Bookstore™ ( Through Barnes & Noble’s NOOK® product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices and the most popular mobile and computing devices using free NOOK apps. Barnes & Noble is proud to be named a J.D. Power and Associated 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website:

About NOOK® from Barnes & Noble
Barnes & Noble’s NOOK reading and entertainment products make it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Store™ of more than 3 million digital titles, and the ability to enjoy content across a wide array of popular devices through free NOOK Reading Apps™ and NOOK Video apps, available at Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products will also soon be available in the United Kingdom through and leading retailers.


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