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Mo Farah champions Virgin Media’s ‘Brilliance as Standard’ campaign


Multi-million pound print campaign celebrates emotional Mo-ments

Virgin Media today unveiled its new ad campaign featuring Olympic 5,000m and 10,000m champion Mo Farah. The print campaign showcases Mo’s emotional moments as he realises Virgin Media customers get brilliant extras at no extra cost, including amazing HD channels, service and repairs and a doubling broadband speed boost for millions of UK homes. The ads sign off with the tagline “Can’t say Farah than that.”

The multi-million pound campaign runs across outdoor, press, digital and mobile from Monday (1st October).

Jeff Dodds, executive director of brand and marketing communications at Virgin Media, said: “What better way to remind our customers of how Virgin Media goes the extra mile to deliver brilliant services than with national hero, Mo Farah. Mo’s brought us some golden moments throughout 2012 and with amazing digital services, including HD TV at no extra cost and the UK’s fastest widely available broadband, Virgin Media is the perfect place to enjoy them all.”

Mo is the latest Virgin Media brand ambassador, following in the famous footsteps of Stephen Fry, David Tennant, Samuel L Jackson, Uma Thurman and, of course, Usain Bolt.

The Mo Farah campaign was created by BBH, with all media planning and buying handled by Fifty6.

About Virgin Media

Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company’s cable network – the result of a multi-billion pound private investment – delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 100Mb, and is being expanded to reach thousands more people across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.

Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).


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