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Top Interior Design and Model Merchandising Firm, Lita Dirks & Co. Instrumental in Hot-Selling New Jersey Condo Project, Summit Place


Leading U.S. interior design and model merchandising firm, Lita Dirks & Co., played a vital role in one of New Jersey’s most successful new home projects to have hit the market in recent years.  The project, Summit Place, a luxury condominium project built by Mark Built Homes, when fully built-out, will comprise 40 total units ranging in size from 1,458 square feet to 1,611 square feet.  Unit prices in the Summit Place project range from $500,000 to $1.2 million.  Since the opening of phase one, 24 of 25 homes have been sold and there is a waiting list for new releases.

Before the project was designed, Mark Built Homes nurtured a list of area residents into a vital project-steering focus group of twenty-four interested area residents.  Unlike many builders, who determine what to build through their own research and then hope the market buys, Mark Built Homes paid close attention to what the members of the focus group actually wanted.  From floor plans to fixtures to colors and options, the members of the group gave vital preplanning feedback to the builder. 

With that information in hand, Mark Built Homes worked with its interior design partner, Lita Dirks & Co., to design seven different interior packages from which buyers could choose.  Said company owner and President, Lita Dirks, “We listened to the buyers and then let our tremendous design team’s creativity flow to satisfy the needs and desires the focus group members expressed.  We also found that if we provided a larger selection of design option packages and limited the typical mixing-and-matching of individual options buyers go through, we could reduce the stress that is often associated with the new home buying process.”  This proved to be a successful, albeit unusual, approach to new home development, and, as invested “designers” themselves, many of the focus group members became the first buyers in the project.

Lita Dirks & Co. has long been established as one of the nation’s most versatile and award-winning interior design and model merchandising firms.  Lita Dirks has designed and merchandised homes for large and small companies throughout the country for over 30 years. Her firm, Lita Dirks & Co. is staffed by a team of NCIDQ certified designers who bring quality award-winning designs with deliberate sight on sales success. They are located at 5300 DTC Parkway, Suite 150, Greenwood Village, Colorado, 80111.


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