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Gym Owner, Trainer and Weight-Loss Expert Offers Unique Solution To Permanent Weight-Loss – Take a Vacation


Sparta, WI--  After watching his members, clients and friends struggle to lose weight and then often gain it back again,16-year fitness and weight-loss veteran Dave Erickson set out to find a solution to a problem that plagues over 90% of dieters—how to PERMANENTLY lose weight.  

According to Erickson, most solutions to weight loss offer a new or “secret” way to exercise or eat.  But change in the real world happens when you have an experience that you don’t forget.  A “life-changing event” or “breakthrough” only happens when you have an experience.  “You can read books, watch videos, hire a trainer, go to a new gym and you can still stay stuck with the beliefs that hold you back.”

Dave also points out that change is nearly impossible in your old environment because its ones environment that powerfully cues ones beliefs in themselves and who they are.  Only until you see yourself differently, when your self-definitions change, is permanent weight-loss possible!  When your self-definition changes, you no longer need extrinsic (outside) motivators like a wedding, vacation, January 1st, or a trainer to motivate you to eat healthy and exercise--you’ll automatically want to because it’s “who you are”.

According to Erickson, the other key to permanent weight-loss, is understanding that our brain needs to feel comfortable.  Any negative emotions such as anxiety, overwhelm, jealousy, anger, or frustration that we commonly define as “stress”, causes the brain to seek out comfort by compelling them to “feel like” pizza instead of a salad!  Food always brings comfort and we’ve been deeply programmed since a bottle was used to stop our crying, that food =comfort or “happiness”.  

Unfortunately many adults live internally unhappy lives because they lack knowing and feeling a compelling purpose for their lives.  As Dave points out, most Kindergartners don’t have weight problems because they are too busy playing, exploring, creating and expressing themselves.  In other words, they get boat-loads of happiness from living!  Many adults have lost this simple joy from living life and don’t realize the power that food has to provide this missing happiness.    

Dave’s solution involves three key elements:

  1. Get in an awesome environment that opens one’s beliefs up to massive change
  2. Have emotional experiences that create subconscious reprogramming
  3. Find a compelling answer to the question “Why am I alive?”

Dave outlines his unique solution to this BIG problem in his Kindle e-book: “Permanent 100% life-long never-go-back automatic Weight-Loss” available at Amazon for FREE from September 15th-19th.  


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