Small Business Marketing Coach Explains Why Americans Don’t Care About Small Business

St. Louis, MO, USA - In the new book “Overwhelm Eliminator: Small Business Marketing On Borrowed Time With Little Money,” marketing coach Matt Gordon explains why most Americans “don’t care” about small businesses.

“So much marketing focuses on ‘getting your name out there’ and unfortunately, that is almost never enough to grow a business,” says author Matt Gordon. “I often have to tell my marketing coaching clients that their prospects and customers don’t care about them. I help my clients give those potential customers a clear motivation for doing business with my client.”

Small business advertising often fails to address fundamental marketing goals that drive sales. When the target market for a small business product or service either tunes out the noise or fails to connect with the message, small business owners often lose money on advertising.

“Overwhelm Eliminator” is about helping small business owners improve the results of their marketing campaigns. By mastering the fundamentals of marketing strategy, small business owners can decrease the amount of time and money spent on marketing while increasing the results. Small businesses can get more customers and increase the average sale price and purchase frequency of current customers.

Rock Ridge Media is pleased to announce that “Overwhelm Eliminator” is available now in the Amazon Kindle e-book format at a special introductory price of 99 cents. A trade paperback version will follow later this month and will be available through all regular channels.

For more information about “Overwhelm Eliminator: Small Business Marketing On Borrowed Time With Little Money,” which was published by Rock Ridge Media, visit http://www.OverwhelmEliminator.com or call Rock Ridge Media at (636) 944-1776.

About Matt Gordon
Matt Gordon is a small business marketing coach, consultant, and service provider with clients across North America and Europe. He ranks among the top tier of online marketers not only in terms of experience but also outstanding results. Prefaced by a stint in radio and television, his online marketing career started in 1999. Visit http://www.OverwhelmEliminator.com to listen to his free weekly small business marketing podcast.

Contact Information

Matt Gordon

Owner

Rock Ridge Media

(1) (636) 944-1776

pr@rockridgemedia.com