Deliver Your News to the World Discusses How To Re-Use Your Online Content For Maximum Effect

Carrying out article marketing along with having a blog can be an extremely time efficient way of implementing a multi-level marketing plan for your website.


(York Thursday 6 September 2012) When using blog content, the normal process, says, is to publish the post on your blog first, wait until it is indexed by Google, then rewrite the blog post to create a completely new piece of content that you then submit as an article.  For SEO reasons you won’t be posting the same information, you want to keep the content on your own site unique, say the article marketers.

However the article marketers say there are a few guidelines that will need to be followed so that you can get maximum effect. Firstly it’s a case of choosing the correct blog: on your blog you probably have all types of posts, but the ones that are suited to be transformed into articles are the ones that teach the reader about something or how to do something. This is the type of content that does well with article marketing.

The blog also needs enough content to be able to be used as an article which realistically should be at least 400 words. “Obviously if you have a 200 word post that leads into a video, it would probably be hard to translate that into an article. But if you have a post called “10 Ways To Improve Your Writing” (or something on your topic that’s similar), then you’ve got something to work with.” continue the article marketing company. The blog post is what you bounce the article off of.

Once you start doing this writing strategy, it may change the way that you write on your blog. Some people have been taught that blog posts should be short and merely referring the reader on to other more detailed content on the internet, but when you do this strategy it really compels you to be the one creating the detailed content.

The blog post length would ideally be comparable to the length of the article. It’s important though to be more professional in the way that you communicate. Common phrases should be written out rather than abbreviated (for example, instead of saying “BTW” just write the phrase out: “by the way”).

Blogs can be very generous with the links, but when you’re submitting content to online publishers, you need to take the publisher’s wishes into consideration. Most publishers have limits on the number of links that you can include in an article. Your article will be a completely new piece of content, and it will simply be inspired by your blog post and great for SEO.

If you would like more information on how to re-use or re-work content please visit or


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