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Business Mentor For Female Entrepreneurs Shows How to Balance Work and Family


SYDNEY, Australia August, 2012 – With frequent talk in board rooms and the media about the ‘glass ceiling’, many women are opting to work for themselves and structure their own path of success rather than waiting to be promoted through the ranks of the corporate jungle. Unfortunately, often prejudices and the constant struggle to balance work and family life can mean that even when ‘free’ and working for themselves – women still work harder and longer than men.

While women throughout history have managed to juggle their professional and family lives, women are now working more hours – both in their business and in their homes - and business expert David Solomon says they shouldn’t have to work so hard. With the right strategies, foundations and skills in place women in business can have the best of both worlds.

“It’s very common to see women entrepreneurs locked into be very hands on, they are spread too thin with little or no support. They can be left frustrated by having no time for themselves,” says David, Director of business coaching company Quiddity. “These entrepreneurial women started with a passion, then they ended up with a business that feels like a grind, and what’s worse, many of the women I’ve spoken to have expressed frustration at not being taken seriously or being excluded and discriminated against by virtue of their gender – it’s an outrage!”

Indeed, it is difficult for women to effectively juggle time between their families and their jobs. What can help, says the director of Quiddity who specialises in mentoring women in business, is a road map or a blueprint that they can follow to ensure nearly effortless success.

“These fantastic entrepreneurial women often simply need an experienced and objective sounding board to guide to give advice and provide perspective. In other words, these women who so lovingly support all the people around them often simply need someone watching their back and supporting them,” David suggests. “They also need clarity of vision and purpose, a perspective on their Higher Purpose and how they can build a business around that.”

Despite being male, David specialises in working with women because they are more straight-forward and often have a more win-win approach to doing business than many of their male counterparts. David says, “Just as I need some feminine energy in my life to balance me, women in their feminine space need masculine energy on the team so they can be free to do what women do best – to create, to be collaborative, to play win-win. Male energy brings the action, focus, logic and structure that balances the female intuition, creativity, passivity, and heart centre. It’s the Yin-Yang thing.”

To find out more about how David Solomon can bring balance and harmony into the professional and personal lives on female entrepreneurs, please visit


 Mentoring females
 Business coach for women
 Balance work and family
 Women in business
 Entrepreneurial women

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