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PSKW CEO Robert Previdi Selected as One of “PharmaVOICE 100 Most Inspiring People” in Life Sciences Industry for 2012


PSKW, LLC, a leading provider of biopharma loyalty relationship marketing services, today announced that Robert Previdi, CEO, has been selected by PharmaVOICE as one of its “100 Most Inspiring People in the Life Sciences Industry.” Previdi was selected as one of 30 noted “Commanders & Chiefs” in the life sciences industry. PharmaVOICE 100 nominations are submitted by readers, and the list was published in the magazine’s July/August issue.
"An innovator and visionary, Bob Previdi has a read on the industry, the ever-changing pharma landscape, and consumers’ needs,” the magazine said.
Under Mr. Previdi’s leadership, PSKW was named the #1 Fastest Growing Company in New Jersey in 2010, #2 Fastest Growing Company in New Jersey in 2011, and was recognized by Inc. Magazine as one of America’s Fastest Growing Private Companies. In 2012, Previdi was selected as the Ernst and Young New Jersey Entrepreneur of the Year in Marketing and Advertising.
As detailed in the PharmaVOICE profile, “Mr. Previdi’s ideas for multiple channels of co-pay assistance have revolutionized the prescription co-pay market. In fact, he has been dubbed the founding father of co-pay. His foresight provided the foundation for pharmacy-based adjudicated co-pay processing, allowing pharma companies to efficiently and financially control benefit programs to patients.”
Previdi “leads through quiet determination, never making snap decisions or assessments as he steers his company into the future.” He gives the team members complete autonomy, “yet is extremely accessible, approachable, collaborative, and encouraging when advice and feedback are needed,” notes PharmaVOICE. “He also delivers a personal touch, encouraging employees’ outside interests, their children’s development, and local community service projects.”
Business inquiries contact:
Chris Dowd, Senior Vice President, Market and Product Development
C: 917-301-2544
P: 908.809.6110
F: 908.809.6249

PSKW is the innovation driver in biopharma loyalty relationship marketing. From co-pay incentive cards, vouchers, and coupons to leading-edge digital and mobile adherence marketing techniques, the PSKW team works as a strategic partner with brand teams to effectively and efficiently build trial, compliance, and adherence. Website:


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