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BDC Director of Pat O’Brien Chevrolet Awarded AutoCon 2012 Scholarship Sponsored by TrueCar®

Katia King, BDC Director for Pat O’Brien Chevrolet, is one of twelve professionals selected to receive a full scholarship to AutoCon2012.


Phoenix, Arizona - Automotive Media Partners LLC and First Class Educators are pleased to announce the second recipient of the TrueCar® Scholarship program. The program grants a full scholarship for automotive professionals to attend AutoCon 2012, September 5-8th at the Aria Hotel & Casino in Las Vegas.
Katia King, BDC Director for Pat O’Brien Chevrolet, is the second recipient out of twelve to receive the scholarship that will send her to AutoCon 2012.  Matt Tucker, E-Commerce Director of Bommarito Automotive Group, is also a scholarship recipient.  Ten more scholarships are yet to be awarded.     
Katia handles the marketing and advertising campaigns for Pat O’Brien, as well as the blogging and social media for all locations.  She also oversees all Internet leads, manages the company’s online reputation, develops new business across all departments and much more. 
AutoCon 2012 is the newest industry conference designed to connect car dealers with the latest technology, processes, and strategies to increase sales and profits.  The TrueCar®  Scholarship Program will grant a total of 12 scholarship to facilitate cutting edge education for automotive professionals.
AutoCon 2012 offers automotive professionals a choice of over 70 educational workshops that cover important areas of dealership business operations: people, process, measurement, social media, website technology, reputation management, CRM, local marketing, and mobile applications. 
In addition to the expansive workshop curriculum, AutoCon 2012 has attracted the top industry motivational speakers and trainers to energize attendees.  James Ziegler, President of Ziegler Companies, will open AutoCon 2012 with a powerful keynote address followed by the 2012 Automotive Website Awards (AWA) ceremony.
AutoCon 2012 attracts top dealers and automotive professionals who desire to keep pace with the changes in the automotive industry. Registration and conference information can be found on the official website:

About TrueCar, Inc.
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers.  Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity.  TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other. 

TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally.  TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers.  Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market. 

TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX.  After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information.  TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.

You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.


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