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Launch of ‘The Luxe Nomad’ shakes up Asia’s travel industry

Travel start-up to transform US$51 billion Asian online travel market with flash sales and team of celebrity curators


Hong Kong (July 25, 2012) is a new private flash sales website with a focus on Asian luxury hotels and resorts with prices available only to members; the good news being that membership is free. 

Founded by model-turned-entrepreneur Stephanie Chai, the site has signed up a team of industry experts and celebrity curators - including Taiwanese actor Godfrey Gao, Miss Universe Malaysia 2011 Deborah Henry, and E! News Asia TV presenter Dominic Lau to lend a touch of glamour to the world of travel.

The members-only website will feature weekly flash sales of hotels at up to 70 percent off. Members will have to act quickly as the spotlight hotels are available for seven to 10 days only. The hundred over hotels already signed include the luxurious Sri Panwa in Phuket and several stunning villas in Bali.

“In Asia, travel bookings are increasingly moving online, but right now no one is catering for the luxe traveler to whom time and quality is important,” says Chai. “I created The Luxe Nomad to do three things: offer travelers exclusive rates to some of Asia’s most fabulous destinations; feature a curated list of hotels; and last, but definitely not least, inspire people to travel.”

The Luxe Nomad values great editorial content, which is why they have partnered with DestinAsian, Asia’s leading travel and lifestyle magazine. The portal will publish selected articles from DestinAsian to provide members inspiring insight into Asia’s most popular destinations.

With backing from digital media investment fund Tigris Capital and SPRING Singapore, The Luxe Nomad is well-equipped to become a market leader in the online travel booking industry.


Stephanie Chai, CEO & Founder of Luxe Nomad Pte Ltd

Deborah Henry 

Godfrey Gao, top model and first Asian male to represent Louis Vuitton
Caption: Godfrey Gao’s photo shoot at Sri Panwa for Esquire Malaysia

Dominic Lau, E! News Asia Anchor

The Luxe Nomad logo

Sri Panwa, Phuket, Thailand

Media Contact: 
Alexandra Seitz
+852 61066781 


 luxury hotels and resorts
 flash sales
 travel start-up
 time-limited discounts
 Stephanie Chai

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