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Are Daily Deals Dead in the UK

Discussing the rise and potential fall of daily deals websites in the UK


Daily deals have been extremely popular in the UK especially in the past 18 months. A great deal of the success of daily deals websites can be attributed to the global depression which has negatively affected everyone from London all the way up to Liverpool. The financial difficulties currently experienced by individuals especially families has resulted in them diligently searching for discounts and deals in order to help them get through these difficult times.

The problem however, is that with the rise of daily deals sites and the popularity of websites such as Groupon, businesses now feel forced to offer discounts which considerably reduce their profit margins. This has resulted in businesses turning away from offering huge discounts on products and services and customers now actively searching for and expecting massive discounts on these very same products and services online. This disparity will not only affect businesses survival prospects in the long term but will also make it difficult for customers to find a consistent stream of deals that will enable them to get through such difficult times which don’t look like getting better any time soon.

The key then is really to strike a balance between the two - an equilibrium that will benefit both parties and ensure that most of their needs are met. Businesses need to be able to compromise on price and be much more committed to providing a quality service and customers may need to be prepared to pay a little bit more for top quality services and products if this daily deal phenomenon is to continue into the future.

Daily deals websites also need to be more flexible with their terms and conditions and need to provide a wider range of products and services in order to help bolster the retail sector and to continue contributing to the stimulation of the ever more difficult economic climate especially in the UK. 

This is what 007 Daily Deals aims to do in order to ensure that the daily deals market remains alive and well for the future prosperity of the people as well as the UK economy.


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