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Fujifilm Names Peter Faulhaber President of FUJIFILM Recording Media U.S.A., Inc.


Valhalla, NY, July 16, 2012 — FUJIFILM Corporation, Tokyo, Japan, announced that Peter Faulhaber has been named President of FUJIFILM Recording Media U.S.A., Inc. Peter Faulhaber, who began his work with Fujifilm in 2004, has been a consistent and instrumental advocate for Fujifilm’s tape storage businesses.  With his industry experience, Peter was a major contributor to Fujifilm’s successful launch of Enterprise tape products.   In his initial role, he managed Fujifilm’s OEM Business Development team, resulting in business expansion and significant sales growth.  He was influential in the restructuring of Fujifilm’s US domestic Recording Media business, which led to the establishment of FUJIFILM Recording Media U.S.A., Inc. in 2008.
Under the new corporation, Peter Faulhaber was named  Sr. Vice President of Sales & Marketing for FUJIFILM Recording Media U.S.A., Inc., responsible for Commercial and OEM Data Storage tape businesses, as well as Professional Broadcast tape and Document Products businesses.  Over the years, Peter successfully managed diverse business teams in challenging markets. Under his leadership, Fujifilm has increased their manufacturing and branded share positions through technology advancement, renewed customer focus and new product introductions.
“Peter Faulhaber’s leadership, experience and knowledge make him ideally suited to lead FUJIFILM Recording Media U.S.A., Inc. as it continues to expand its growth in the market and deliver the innovation that customers expect from Fujifilm,” said Norio Shibata, corporate vice president, FUJIFILM Corporation.
 In his new role, Peter Faulhaber will be responsible for all FUJIFILM Recording Media U.S.A., Inc. operations in the United States.
“FUJIFILM Recording Media U.S.A., Inc. has become the market leader thanks to its commitment to innovative technology development in data tape storage and solutions,” said Peter Faulhaber, president, FUJIFILM Recording Media U.S.A. “Businesses of all types are experiencing significant growth in data storage needs, and I am optimistic about Fujifilm’s ability to meet those needs cost effectively with advanced products and services now, and in the future.”
Globally, Fujifilm is committed to the data storage category, demonstrated through the company’s development of high capacity and superior quality data storage media.  Fujifilm has maintained the largest manufacturing share of LTO Ultrium tape cartridges in the midrange data storage market and will continue to lead the development of large capacity data storage media with its Barium-Ferrite (BaFe) technology.  In addition, Fujifilm recently introduced PermivaultTM, a cloud based storage service for long-term active archiving and disaster recovery which leverages the cost effectiveness and reliability of tape storage. For additional information about Fujifilm’s Recording Media solutions, please visit

About NANOCUBIC and Barium-Ferrite magnetic particles
Already recognized by the industry as an enterprise-class tape solution, Fujifilm NANOCUBIC technology combines nano-scale particles, a unique dual-coating process and advanced dispersion techniques to achieve an ultra-thin magnetic layer that produces higher resolution for recording digital data, ultra-low noise and high signal-to-noise ratios that are ideal for Magneto-Resistive and Giant Magneto-Resistive heads. Fujifilm’s newest generation tape storage media applies NANOCUBIC technology to barium-ferrite particles, a naturally stable crystalline particle that does not corrode or change chemically over time, making it an optimal particle for data storage applications. Due to the crystalline anisotropy, the ultra-fine barium-ferrite particles have high coercivity for superior performance high-density recording. The unique Fujifilm NANOCUBIC technology coats the barium-ferrite particles in a very uniform manner (with thickness variation of less than 10 percent across the length of the tape), resulting in a much smoother magnetic surface to significantly enhance performance.
About Fujifilm 
FUJIFILM Recording Media U.S.A., Inc. is the US-based manufacturing, marketing and sales operations of professional broadcast video and data tape recording media for FUJIFILM Corporation. The company provides broadcast and data center customers and industry partners with a wide range of unique data center accessories, value-added services and programs. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm NANOCUBIC technology, Fujifilm creates breakthrough data storage products. For more information on Fujifilm Recording Media products, customers can call 800-488-3854 or go to or to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 17 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit
* At an exchange rate of 79 yen to the dollar.

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