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EXHIBITOR Research: Event Professionals’ Base Salaries Increased; Bonuses Tumbled


ROCHESTER, MN – June 27, 2012 – EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced that exhibit and event professionals’ average base salaries increased 7.9 percent since 2011, marking the second largest year-to-year uptick in the 26-year history of the survey (bested only by an increase of more than 8 percent in 2006).
“The results of the Salary Survey are a mixed bag of equally mixed messages,” commented Travis Stanton, editor of EXHIBITOR magazine. “The increase in average base salaries is good news, but bonuses and additional compensation have taken a nose dive, leaving average total compensation four percent below 2011 figures.  All told, when you combine this year’s average base salary with the average additional-compensation figure, you find that respondents are taking home less, on average, than they did in 2011.”
Surprisingly, both job satisfaction and the percentage of face-to-face marketing professionals who feel fairly compensated is up, compared to 2011, despite that shortfall. Plus, it appears that recessionary layoffs are a thing of the past. Sixty-seven percent of respondents say their department has stayed the same size since 2011, while another nineteen percent reported growth.
The results of EXHIBITOR Magazine’s 26th Annual Salary Survey, sponsored by Lynch Exhibits Inc., will be published in the July 2012 issue of EXHIBITOR Magazine.
About EXHIBITOR Media Group
The leader in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR’s Learning Events include: EXHIBITOR2012, the industry’s top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak, accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. EXHIBITOR Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world’s only university-affiliated certification program for trade show and event marketers. EXHIBITOR’S web site,, is the trade show/event community’s most comprehensive online resource. Follow on Facebook, Twitter, and LinkedIn.
EXHIBITOR is a registered trademark, and EXHIBITORFastTrak and EXHIBITOR eTrak are trademarks of Exhibitor Publications, Inc. in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.


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